Hashtags add a boost to your social media marketing in Jacksonville. They increase your exposure and make it easier for users to find you online. So, how do you get started with hashtags? First, you need to know what they are!
What are Hashtags?
Think of hashtags as a filing system for content on the internet. Hashtags make it easier to find and follow discussions on similar topics. Since hashtags make it easier to find the information you’ve filed away, they increase the odds for your business to be discovered.
Which Hashtags Should You Use?
So, we know hashtags make it easier for someone to find your business online, but how do you know what hashtags to use and when to use them? First, use hashtags that are relevant to your business. Let’s say you own a residential real estate company in Jacksonville, Florida. Use hashtags that are relevant to real estate like #newlisting, #newhouse, and #house.
Then, include hashtags that are relevant to your business location. If there is an event going in Jacksonville, research what that hashtag is and add it to your post. Beware: research the event before you add it to your post. Make sure it is relevant and that you are not just jumping on a hashtag bandwagon.
You can also create a hashtag that is unique to your specific business. Something like #JacksonvilleLUXRE may work if you are a luxury real estate firm. But, be sure to research the hashtag before you start posting it heavily. If the hashtag is taken by another real estate firm, choose something that is unique to your business name.
Where Does the Hashtag Go?
The best practice for hashtag placement is at the end of the social media post. This way, the user does not get distracted by the hashtags. It also makes your social media post easier to read. Also, make sure you do not include commas between hashtags or periods at the end. It should look like this: #newlisting #newhouse #house
Hashtags are Effective for Social Media Marketing in Jacksonville
In fact, tweets with hashtags get 2 times more engagement than tweets without hashtags. On Twitter, it is best to use 1 to 2 hashtags in a post. On Instagram, posts with 11 or more hashtags receive the highest interactions. So, use the hashtags that are relevant, trending, and specific to your business. On Facebook, use hashtags sparingly.
Monitor Your Hashtag
Remember that unique hashtag you created for your business? Monitor it! Make sure you are keeping track of who is using that hashtag and how they are using it. You should also monitor the hashtags you are using frequently in your social media posts. Interact with other users who are using the same hashtag to gain exposure.
So yes, your business should incorporate hashtags into your social media marketing in Jacksonville strategy! If you are unsure where to get started, give Digital Resource a call at 561-429-2585. We are your source for all your digital marketing needs.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.