Chances are you use social media in your personal everyday life. But, what about using it to help grow and expand the reach of your business? 82% of small business owners use social media in some capacity to help get the word out about their business or product. In addition to not wanting to be left behind, here are some ways that social media marketing in Jacksonville can help your business.
It Helps Get the Word Out
Think about all the people that see your beach pictures when you post them to your Facebook page just by scrolling through their news feed. Now imagine posting something about your business or product to people that are interested in it. Anyone that follows your business on social media either has done business with you in the past or are interested in doing business with you in the future. In addition, if they have a relationship with you they are more likely to share your post with their friends who might also be interested in your business or product.
It’s Cost Effective
It doesn’t cost anything to start a social media account. There are low-cost methods as well to make sure as many people as possible are seeing what you are posting to social media. For example, Facebook allows you to create ads and promoted posts that will be seen by more people than just a regular post. The cost of those posts is cheaper than traditional advertising and Facebook has over 1 billion monthly users, meaning you will get a significantly larger reach for less money.
It Can Help Target Your Demographic
Social media is one of the few things that appeals to literally all age ranges and demographics. Everyone has at least one social media account from your five-year-old niece to your 90-year-old grandmother. As a result, there’s a good chance your target age range and demographic will be seeing your posts on social media.
It Allows for Two-Way Communication
Most social media outlets allow your followers to leave comments on your page or post. In some cases, like Facebook, your followers can even send you direct messages. This allows you to communicate with your customer base and learn more about them and what they are looking for. Learning more about your customers allows you to provide them a better product.
It’s Popular and Getting Even More Popular
We touched on it earlier, but it seems like everyone is on social media these days. Facebook has 1.7 billion active monthly users and 65% of all American adults use at least one form of social media. With numbers like that, it’s safe to say that your business can benefit from social media.
Are You Interested in Social Media Marketing in Jacksonville?
Social media marketing is simple and cost-effective. In this modern day in age, if you aren’t marketing your business or product via social media you are well behind the 8 ball. Contact us today to find out how we can assist you with your social media marketing in Jacksonville marketing needs.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.