When you think of social media, chances are you think of Facebook, Instagram, or Twitter. Chances are you have at least one of those social media apps if not more. With over 3 billion active users on social media, it can be a great way to help spread the word about your business, product, or service. There are, however, some misconceptions out there about social media marketing that is giving it a bad rep. Let’s take a look at some of those misconceptions about social media marketing in Lantana.
Social Media and Digital Marketing Are the Same Thing
While social media can be a great way to complement your digital marketing efforts, they are not one in the same. Social media should be viewed as ONE component of digital marketing along with things like pay per click advertising, websites, apps, and SEO.
Social Media Marketing Doesn’t Require a Plan
Did you create a plan before starting your business? What about before launching your website or beginning your SEO efforts? The answer to those questions should be “yes”. Well, you should do the same when it comes to your social media marketing efforts. Social media marketing is much more than just posting something to Facebook or Twitter. It needs to accomplish something. It’s imperative to figure out what you are looking to accomplish before going forward with any social media marketing.
Social Media Can Expose You to Negative Comments
Sure, when you put yourself and your company on social media you run that risk. However, the pluses far outweigh those possible negatives. Social media can be a great way to expose your brand to the masses and allow people to learn more about you.
Are You Interested in Social Media Marketing in Lantana?
Social media can be a great avenue to grow your brand if it is used correctly. If you are looking to strengthen your social media presence, consider contacting us at Digital Resource. We will work with you to build a custom social media campaign for your business.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.