Social Media Marketing Plan | How to Get Started

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Do you know what the number one online activity is? If you guessed social media, you’re right! With so many people being active on social media platforms, it’s important your business is there with them. If your business is not on social media yet, you may be wondering where to even begin. With these 4 tips, you will be on your way to having a solid and successful social media marketing plan.

Social Media Marketing Plan

 What platforms should I be on?

You should be on all social media platforms! If you are on all of them, you have a better chance of being found. All social media platforms have different tools and features that could help increase your brand exposure. By only choosing one, you are missing the opportunity to reach thousands of other potential customers who may not be on that platform. Social media presence also contributes to SEO. By being on all social media, you are keeping your business in the mind of the consumer no matter which outlet they use.

What should I post?

Social media is a great outlet to connect with customers and show the personality of your business. That being said, the posts you create should be relevant to your business and also encourage engagement with users. It is also very important to make sure you are sharing images with each post. Content with relevant images gets 94% more views than content without!  People are naturally attracted to visuals so posting a lengthy paragraph will do you no good. Try to keep it short, sweet, and to the point…even when there is no character limit.

Take a chance to look at your competitors and see what types of posts they are creating. Keep in mind what works for them may not work for you, but this is a good way to jumpstart your brainstorming. Don’t be scared to try new things. If you have an idea for a post, give it a try! If it doesn’t provide the feedback you thought it would, at least now you know. Testing different posts will eventually give you the insight you need to figure out what works best for you and make your social media marketing plan stronger.

 How often should I post?

When you are just beginning social media pages its easy to get carried away and want to instantly fill your page with content. Try to resist that urge. Posting 50 times a day and then forgetting about it the rest of the week will not grow your page faster. Instead this is annoying to users and many of your posts may get overlooked. Be consistent! Find out the optimal posting times on social media and make it your goal to post then. Make an effort to focus on quality and not quantity. Having a couple WOW posts is better than 50 so-so posts.

How much time should I dedicate to social media?

When thinking of your social media marketing plan, you are probably wondering how much you will need to set aside. It’s important to stay active and manage your social media pages so you don’t miss a customer’s comment or interest. And in order to connect with customers, you have to be active. While how much time you dedicate to social media is basically up to you, be sure you are setting aside enough time for both page maintenance and creating posts. Think of it like this – if you dedicate no time to social media you will see no results. The more effort you put in to growing your social media pages, the more effective your presence will be.

Maintaining multiple different social media pages takes time, effort, and patience. Your social media pages will not explode with followers overnight. If you want to get started on a social media marketing plan but don’t have the time it is probably best to hire an internet marketing, like us! We are experts in online marketing and stay up to date on all social media trends. Contact our West Palm Beach Digital Marketing Agency at 561-429-2585 if you need help growing your online presence! You can also connect with us online today!





Jenna graduated with a marketing degree from the University of Alabama and has a tremendous amount of knowledge and marketing experience from her schooling and internship programs. Having handled many clients on numerous occasions, she is customer service oriented and provides assistance in a professional and friendly manner.

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