Using social media marketing for your business has only increased in popularity over the years and will continue too. Social media is the number one online activity, so think of all the potential people your business could be able to reach every day. However, many businesses aren’t familiar with creating a social media marketing strategy or aren’t sure how to use social media effectively. Social media offers a variety of benefits, so it’s time to take advantage of this marketing tool! We’ve put together an ultimate guide to help your business begin to unleash the power of social media starting today!
Key Points For Successful Social Media Marketing
Choose Your Platforms
When it comes to social media marketing, many businesses aren’t sure where to start and which platform to use. The best thing to do when you begin your social media marketing plan, is to create accounts for each different platform including Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram. That way, you will be able to reach the greatest amount of people and increase brand awareness. Not only that, but having social media pages for your business can help increase your SEO! By having a presence on all platforms, you can be sure you are reaching users no matter which platform they use!
The last thing to remember is to make sure you are creating a business page and not a personal page. The platforms that offer business pages are Facebook, Pinterest, LinkedIn, and Instagram. By creating a business page instead of a personal page, you will have access to tools to better track your business’ progress. Your pages will also be visible to the public, meaning people will not have to login to see your page.
Optimize All Social Media Pages
After initially creating your pages, you will need to optimize them. This means each page needs to be filled out completely including appropriate profile pictures and cover photos. Across most of these platforms, there will be a section for your business’ address, phone number, website, and even a little bio about your company. Facebook and Google+ allow you to add your business hours also. Optimizing your social media pages will give your SEO some juice.
It also is an easy outlet for customers that find you via social media to learn a little about your company and be able to easily contact you. In terms of photos, it’s a good idea to have your company logo as the profile picture and if the platform allows for a cover photo, then add your company logo to that photo as well. These pictures should be the same across all platforms so that you begin to create brand familiarity.
What to Post
While the content you should be posting will vary among different industries, there are a few basic guidelines that all companies can follow. For example, all your posts should include an image, video, or link. Just plain text is unexciting and will actually lower the amount engagement and reach your post receives. Instead, focus on posting great visual content so that more users will engage with the post and share it with their friends. Content with visuals gets 94% more total views than content without. Simply using just text will definitely not impress your audience. When posting images, you can add your logo to the photo to better increase brand awareness and become more recognizable as well.
When to Post
Many businesses struggle with figuring out when is the best time to post on social media is. And the answers they get will most likely vary. While there is no definite set time that is the absolute best, there are things you can do to figure out what time works best for your specific company. Like testing different times of days and seeing how much engagement your posts receive. Many social media platforms have analytics and tools to help you get insights about your social media pages. Some of these analytics may include when your audience is online, demographics of people who are liking your pages, and other insights about how your specific posts.
Manage Your Pages
One of the most important things, that many businesses don’t do, is manage their social media pages. You can’t just create the pages and wait for results. You need to actively be monitoring progress, comments, messages, and engaging with your audience. More so now than ever, people are going to business’ social media pages for customer service. In fact, 67% of consumers say that they have used a company’s social media page for customer service issues and questions. By not checking your pages daily and responding to comments and messages, you’re hurting your social media presence. Utilize this growing form of customer service and create a great first encounter for your customers!
If you want to have a successful social media strategy, you need to devote time and effort. Do you think you have what it takes to create a strong social media marketing strategy? If not, we can help! We are experts in creating successful social media strategies for companies and helping them grow their online presence. Contact our West Palm Beach Social Media Marketing Company today at 561-429-2585 or connect with us online! We look forward to helping your business grow through the internet!
Jenna graduated with a marketing degree from the University of Alabama and has a tremendous amount of knowledge and marketing experience from her schooling and internship programs. Having handled many clients on numerous occasions, she is customer service oriented and provides assistance in a professional and friendly manner.
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