Social Media Strategy | Don’t Make These Mistakes

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If your business is on social media, then you probably have a social media strategy – why you created the pages and what you expect to gain from them. Though many businesses may think they have a strong social media strategy, there are many common mistakes they are making that are negatively affecting their social media presence. Does your business fall into this group? To find out, take a look at these top 4 social media strategy mistakes.

Posting Too Much or Not Enough

It is obviously important to be active on your social media pages and share content. However, you shouldn’t be posting 15 times a day. Posting too much comes off as spam and pretty soon, people will begin to get annoyed with your page and unfollow it. Focus on quality, not quantity when it comes to posting on social media.  It is more effective to post daily than it is to post 10 times on one day and none on other days.

On the other hand, not posting enough means you could be easily forgotten. Your audience will care as much as you do, so posting once a month probably doesn’t give off the idea that you care a whole lot. Your social media strategy should include finding the perfect medium of posts. One way to help you decide the best posting strategy for your business is  to find out the best times to post on social media. By posting at these times and the appropriate amounts, you’ll get the maximum exposure.

Disappearing from Your Page

Your business created social media pages and you can’t wait to get started! A few months go by and the excitement slowly dies down and you keep forgetting to update it. So now when people go to your page and see that your last post was 3 months ago, they kind of get the impression that you basically gave up. Disappearing from your social media page does not appeal to consumers and just having a social media page for your business does not mean you are on social media. If you have a solid social media strategy in place before creating your pages, you will be less likely to “give up.”

Not Posting the Right Content

The goal of many businesses on social media is to increase business and gain new customers. So their first instinct is to create promotional posts…and only promotional posts. The problem with this is that you are coming off entirely too salesy, which just starts to bother people. To fix this, follow the 80/20 rule – 80% interesting content, 20% sales pitch. Another mistake small business owners are making is just posting text.  Small businesses that post relevant images get 94% more views than posts without relevant images. That being said, not posting images is a huge mistake but very easy to fix.

 social media strategy mistakes to avoid


Page Neglect

Social media provides an easy outlet for customers to be able to reach out to businesses and ask questions or get more information. So if a business is on social media, most people generally expect a response. Your social media page could be the first interaction with a customer, so not responding to questions and comments does not put you off to a good start in their eyes. If you aren’t checking your page at least once a day, you need to reevaluate your social media strategy. Simply setting aside a few minutes each day to engage and react to customer’s comments can really go a long way. Plus, what’s the point of having social media pages if you aren’t going to effectively use them?

mistakes small businesses make in their social media strategy

Not responding to negative comments also falls into this category. Many businesses don’t know how to handle negative comments on social media but it is worse to not acknowledge them at all. That makes it look like you don’t care that they had a bad experience and have no interest in trying to resolve the issue. Though you can’t save all unhappy customers, you can try! According to a survey, 70% of people who received a reply to a negative comment went on to reverse it by either deleting it or posting another positive one. While building your social media strategy, make sure you know how you are going to handle negative feedback.

Is your business making any of these mistakes? Do you need help creating a social media strategy? Our Digital Marketing Agency in West Palm Beach can help. We are experts in social media and growing business’s online presence. Call us at 561-429-2585 or connect with us online today so we can begin to grow your business through the internet!

Jenna graduated with a marketing degree from the University of Alabama and has a tremendous amount of knowledge and marketing experience from her schooling and internship programs. Having handled many clients on numerous occasions, she is customer service oriented and provides assistance in a professional and friendly manner.

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