Social media updates occur every single day. If your business uses Instagram, you’ve probably noticed their newest feature, Instagram stories. These short stories allow you to engage both your current and potential customer in a brand new way. For businesses and brands trying to find their voice, Instagram Stories are a great way to test content, find out what works, and adapt quickly. Keep reading to get the lowdown on this newest change to Instagram and how it can benefit your business!
What is an Instagram Story?
Instagram has taken this technology from another popular social sharing site, Snapchat, and improved its quality. Just like Snapchat’s story feature, Instagram Stories are images or videos that are posted live for only 24 hours. After that, it disappears forever. This is an excellent way for your business to share a live event without distorting your carefully curated feed with throw-away images. The necessity for your audience to choose to watch your story also improves this tool. Opposed a regular photo appearing on everyone’s feed, Instagram stories require users to click on your story to begin watching. This social media update has changed both the way users interact with business and how business interacts with their users.
How Can Instagram Stories Benefit My Business?
1) Brand and Product Awareness
One of the main goal’s of your social media campaign should be to interact with your customers. Posting pictures of your products and services to Instagram stories is the quickest and easiest way to connect with your audience daily. Continuously posting updates to both your stories and your news feed is an effective way to promoting your brand without overwhelming your audience.
2) Shows Your Creative Process
A behind-the-scenes look at your business will allow your customers to feel like they are a part of your creative process. This direct connection to your product will foster brand loyalty and set you apart from the other businesses in your industry. Not to mention, sharing your work with your customers can be extremely compelling. It shows your audience the power of your business and what services you’re capable of providing.
3) Gives an Informal Glimpse into Your Business
In addition to your daily posts on social media, your audience also enjoys getting an inside look into your business. The fact that Instagram stories are temporary makes them the perfect social media update for this. Shining a spotlight on some of the more personalized features of your business will improve your overall brand image. Refined and well thought-out stories that show how much you care about your customers and providing good products or services is crucial to humanizing your brand to your customers.
How Can My Business Keep Up With Social Media Updates?
Instagram is quickly evolving to meet their users’ wants and needs. Like other social media updates, it is important to always have the most relevant information regarding these changes. Having a full-service digital marketing agency on your side to assist you will ensure that you never fall behind the learning curve. Contact our social media marketing team and begin improving your social media presence today!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.