South Florida Digital Marketing | Enhance Your AdWords Approach

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Utilizing great AdWords in your next campaign can effectively optimize your strategy. It follows a strict bidding system with a budget that is based on the number of clicks to each ad. Let’s take a closer look at how your South Florida digital marketing experts have to say!


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How Can I Maximize AdWords?

1. Negative Keywords

For starters, you can optimize your AdWords campaign by specifying keywords that do not correctly describe your product or service. Also, it helps ad relevancy as the ad only appears base on relevant searches.

In other words, by directing toward qualified customers, your ads will only cater to people who want to see them!


2. Match Types

Moreover, matching keywords types are essential to display the right ads based on search terms. There are four main types of keywords matches to modify your campaign including:

  • Phrase Match: Phrase surrounded by quotation marks


  • Broad Match: Processes words in any order based on synonyms


  • Broad Modified: Add a (+) sign in front of the word you want to target


  • Exact Match: Ads will appear based on exact search term wording



3. Available Ad Content

Furthermore, make sure that you are filling out all information that is targeted toward ad performance. This includes but is not limited to the URL title, headlines, path, and description. By completing all information fields, this helps your ad become more relevant and targets to the right customers.


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Do You Need a South Florida Digital Marketing Company?

Last but not least, it is important that you are taking advantage of the best tips when it comes to Google AdWords. We are your experts for everything digital! Contact us today to make an appointment with one of our in-house digital marketing consultants!

Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.

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