As the internet continues to expand businesses are finding it increasingly difficult to manage their online reputations. It can be daunting to monitor news feeds, hashtags, social media, websites, and blogs to make sure your business maintains a positive reputation online. Although overwhelming, it is vital that your online reputation is positive because most people check businesses out online before making a purchase. Keep reading to learn how to manage your online reputation for South Florida internet marketing!
4 Steps to Manage Your Reputation
Why it Matters
Customer discussions play at least as much of a role in defining your business as your own promotional efforts online. A study found that 86% of people will hesitate to purchase products or services from a business that has negative reviews. The internet has a major play in the reputation of your business and 82% of consumers go online to do additional research about businesses. Being a business owner in the online era means being aware of your online reputation and to ensure your business reputation is positive.
What to Watch
There are many online business monitoring tools that are beneficial to work with. No matter the types of system you use, it all starts with solid research. A popular tool to use is Google Alerts. This tool allows you to flag certain words, names, or phrases connected to your business. Former brand names, campaign hashtags, slogans, names of employees, misspellings on a business name, nicknames, twitter handle, and current business name are all things that should be flagged. This helps you to notice when people are talking about your business so that you can participate in the conversation.
Where to Watch
Google Alerts will monitor social networks, online press, forums, and blogs to make sure that you are aware of everything pertaining to your business online. This allows you to respond quickly and accurately before a small issue turns into a huge issue. The same applies for positive mentions online! By responding quickly you are showing people that you care about their opinions and suggestions.
At this point in the steps, you have collected a decent amount of information about your business. You should take this information and apply it by responding to all mentions of your brand. You can use this information to determine where your business is succeeding or failing. This intelligence will help you to better manage your customer service and crisis prevention skills. Lastly, this will also help you to compare your online reputation in relation to your competitors.
Want to Find Out More? | South Florida Internet Marketing
Managing a business’s online presence is a time-consuming job requiring around the clock supervision. It is important to know what is being said about your business online. Hiring a professional online reputation company is a great solution for anyone looking to manage their online reputation. Digital Resource is the best online reputation company for South Florida internet marketing.Contact our online reputation management specialists today to learn more about how we can help your business!