South Florida Internet Marketing | Tools to Streamline Your Strategy

No Comments

South Florida internet marketing can be a big undertaking. If you’re doing your own, you are most likely balancing several accounts while generating content and making sure it is Search Engine Optimization-friendly. And, chances are you are overwhelmed. But there are so many tools out there that can make managing all of your accounts a breeze. Here are a few instruments that are worth looking into:

Social Media Posting Tool

how can social media better south florida internet marketing

If you are running several accounts at once, it can be a pain to be on your phone and computer all day. Having a place to schedule your posts in addition to having access to all accounts at once is a lifesaver. Hootsuite is a very popular posting platform and can offer you insights and analytics. Pay attention to your numbers, see when the most people are viewing your content and schedule posts for then.

Keyword Planner

Keywords are still the king of Search Engine Optimization (SEO). But, how do you know what keywords and phrases are worth your while? Keyword planners like SpyFu and Google Adwords can provide a ton of information on which words and phrases to highlight. They can also show you examples of the top posts on the web using said keywords and phrases. This can be super insightful when it comes to content creation. Purchasing one of these can change the digital marketing game for your business.

Email Platform

should i use email in my south florida internet marketing

Email marketing is super time-consuming. But if your business is taking the time to do it, you absolutely need an online platform. MailChimp is probably the most popular. You can import your own designs or use their designing features. They also allow for website and social media integration so that you can be bringing in new subscribers wherever your brand lives on the internet. Then, you can see who viewed what in your newsletter and when.

Communication Platform

If social media and digital marketing is the main point for some of your employees, they might be working remote on some occasions. A text does not always cut it and messages can get jumbled in other chats. So, a platform like Slack can help streamline important messages into their own channels. You can also add bots to channels that perform different, useful tasks. This allows you to keep track of what’s going on in your company throughout the day and makes it easier to remember everything that needs to get done in a day, week or month.

Analytics

do i need analytics with south florida internet marketing

The only way to properly track what’s going on in your digital accounts is through analytics. Social media business accounts have their own insights. Then, Google Analytics offers a plethora of information about who is viewing you and how they’re doing so.

How Can Digital Resource Help Your South Florida Internet Marketing?

At Digital Resource, we stay on top all things South Florida internet marketing. And, we can help you build a lead-generating strategy through Search Engine Optimization and social media marketing. Request a free internet marketing analysis today!

Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.

Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • How to Optimize Your Social Media Accounts for Business June 1, 2020
    Facebook is the most popular social media channel for digital marketers producing content Instagram provides the second-highest ROI for marketing efforts Increasing brand exposure is the most commonly cited benefit of social media marketing Cultivating a social media presence for your business can seem like throwing wet spaghetti against the wall – trying to see […]
    Alexandra Gomez
  • How You Can Increase Email Open Rates for Your Business May 22, 2020
    15% is the average email open rate The average person takes 3 to 4 seconds to decide whether they will open an email 70% of people read their emails on a mobile device Remember the boy who cried wolf? That story where a kid got bored of watching over sheep, so he ran around claiming […]
    Alexandra Gomez
  • How to Manage Your Company’s Online Reputation May 22, 2020
    34% of people who left reviews in 2019 wrote 2-3 reviews for local business 85% of consumers are willing to leave reviews 60% have written reviews for positive experiences, while just 25% have written reviews for negative experiences Now more than ever, people are using the internet to find what they need. Word of mouth […]
    Alexandra Gomez
  • How Duplicate Content Can Hurt Your Search Rankings May 22, 2020
    29% of webpages contain duplicate content 65% of search engine users click on one of the top five suggestions in a result page Most duplicate content isn’t created intentionally Duplicate content is the bane of a web developer’s existence. Having the same content across several webpages can harm your website’s credibility, the user’s experience, and […]
    Orlando Gonzalez
  • Are You Using the Right Hashtags on Social Media? May 15, 2020
    54% of people use social media to research new products 5 billion social media users are active daily 73% of digital marketing experts believe social media marketing is effective for businesses Social media is one of the best tools today for cultivating brand awareness. You can get more views on your website and other digital […]
    Orlando Gonzalez
  • Images, GIFs, & Video: How to Create Multimedia Content May 5, 2020
    81% of businesses use video as a marketing tool — up from 63% over the last year 6 out of 10 people would rather watch online videos than television The number of people watching video on mobile devices rises by 100% every year The digital marketing landscape of content creation is taking cues from social […]
    Alexandra Gomez
  • Should You Use Personality Tests in Management? April 30, 2020
    13% of employers in the U.S. use personality tests 40% of Fortune 100 companies use some kind of psychological testing in their employment strategy Personality testing accrues a $500 million industry, $20 million alone for the Meyers-Briggs test Personality tests. Buzzfeed churns them out like Millennials used to update a Twitter status (still, there’s no […]
    Alexandra Gomez
  • What is a Content Management System? April 29, 2020
    On average, 28% of marketing technology budgets go towards a CMS 55% of marketers say blogging is a top inbound marketing priority Over 75% of internet users say they read blogs daily  Have you ever wondered how non-web developer, bloggers make it looks so easy that a caveman can do it? It all comes down […]
    Nicholas LeTourneau
  • What Every Business Owner Should Know About Facebook Ads April 21, 2020
    Facebook holds over 2.38 billion users globally, and 1.56 billion of those users log in every day 94% of revenue from Facebook ads is from mobile devices Facebook is the #1 social media platform used for marketing, and earns the highest return on investment (ROI) How many people can your business actually reach on Facebook? […]
    Alexandra Gomez
  • Digital Resource Ranked 70th Fastest-Growing Company in the Americas by Financial Times April 21, 2020
    WEST PALM BEACH, April 6, 2020 – Financial Times, a global business publication, has ranked Digital Resource at the 70th fastest-growing company in the Americas. The inaugural list recognizes companies in the Western hemisphere that have shown tremendous innovation, creativity, and revenue growth between 2015 and 2018. With a 1,399.7% three-year growth rate, the West […]
    Emily Creighton - Multimedia Content Marketing Manager

More from our blog

See all posts