South Florida Marketing | How to Improve Your Internet Presence

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What comes to mind when you think of internet presence?  Does this mean appearing on the first page of Google searches?  Some may picture a brilliant social media strategy that brings thousands of new likes to your social pages.  This could also be a beautifully made website that utilizes cutting edge digital marketing trends with an SEO strategy in mind.  The point being, internet presence is not a one stop shop, there are various ways to improve your company’s digital marketing.  A well-rounded approach will improve your South Florida marketing efforts.

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South Florida SEO


Appearing on the front page of relevant search engine results is one of the most effective ways to capture new business.  It is no secret that everyday consumers are searching more than ever for answers regarding their daily purchases.  Improve your rankings by creating a ton of content.  This content needs to be optimized for keywords related to your business, industry, and location.  South Florida marketing requires specific keywords about the cities that you do business in.  Neighboring cities should also be included in your content as well as general terms like ‘South Florida’, ‘Everglades’, ‘Broward County’, etc.


South Florida Social Media


One beneficial contributor to SEO is a well-rounded social media approach.  However, there are more benefits than SEO alone. The content that is posted on social sites will be seen by potential customers which can help increase brand awareness and drive sales.  Improve your social pages with an 80/20 approach.  This marketing rule states that 80% of the social posts should be creative, informative or entertaining.  Only 20% of your company’s posts should be promotional, offering a discount or generally promoting sales. By limiting the promotional posts your base of followers will grow over time if you are posting daily.

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South Florida Web Design


There is not one singular website design trend that is correct for all businesses.  As the investment behind South Florida marketing online has exploded in recent years, so has the options for web design.  Choosing a look and feel that fits your company is crucial for resonating with the audience.  Some sites work best with parallax scrolling, where background images move by the camera slower than foreground images, creating an illusion of depth in a 2D scene.  Companies that benefit from these sites are typically creative, millennial-focused businesses who are making a statement about their dedication to remaining relevant among internet trends.  The semi-flat design has also emerged in popularity for the simplicity and clean look that encourages user interaction.  This web design style is useful for everyday business to consumer sites like dentists, painters, and other local service industries. Consult with an expert before choosing a web design style to ensure that your businesses brand matches the design.


South Florida Marketing Experts


No matter how small your company’s internet presence is, it is not too late to get started.  Finding a partner to help your business excel online can dramatically increase results and sales.  Digital Resource, a South Florida marketing agency, specializes in assisting their clients to compete online in their niche industries.  Request a free internet marketing analysis to see insights on areas where your company can improve.

“Taylor Stobie is a graduate of Palm Beach Atlantic University’s Rinker School of Business where he studied Marketing with an emphasis in internet advertising. Taylor brings experience with digital advertising campaigns for large healthcare organizations. His main focus is driving our clients success by maintaining best practices online.”

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