South Florida Social Media Marketing | How to Build a Social Media Following

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When it comes to bringing in more business, your marketing strategy is everything. That’s why we have a convenient checklist for your 2017 marketing strategy. If you’ve reviewed it, you know that social media is a big part of the list. Your South Florida social media marketing is important for a lot of reasons, and one is that you can build a social media following. But how do you do that?

4 Effective Ways to Build a Social Media Following

1. Provide Valuable Content

This small piece of advice is at the top of the list for a reason. Unless your business is very well-known, having valuable social media content is essential for building a social media following. Because why else would people follow your brand? People follow social media accounts that benefit them and relate to their everyday life.

To understand what constitutes valuable content, think about your written and visual content. Does your written content have perfect grammar? Is it interesting and unique? Is your visual content high-quality? Does it readily appeal to the eye? Are both your written and visual content consistent with your brand? If you’re not answering yes to all of these questions, it’s time to step up your content game.

2. Use Hashtags

Although you probably know what hashtags are, you may not know how to use them, especially for building a social media following. Hashtags first became popular on Twitter, but are now useful on other social networks. Basically, hashtags categorize content. They provide a way to classify your own content and a way to find other content.


Hashtags can help you build a social media following because they allow you to reach a target audience. For example, if you’re a dentist, you may want to hashtag your location, such as #southflorida, and then some dental terms, such as #dentistry, #dental or #dentist. This will help you reach potential patients as they browse these hashtags online.

3. Engage

As people start to follow your brand on social media, they’ll begin to like, share and comment on your content, message you and even leave reviews. When users do this, it means they trust your company. They are connecting with your business on a more personal level, which is how relationships form.  To keep the relationship with your followers strong, it’s important that you engage.


Engagement can be anything from responding to your messages, comments and reviews to going out of your way to comment, like or share your followers’ own content. Always be responsive, helpful and enthusiastic. The more you engage, the easier it will be to build a following.

4. Advertise

Advertising is another great way to boost your South Florida social media marketing. Sometimes, no matter what you do, you can’t reach enough people organically. This is where social media advertising comes into play. It’s a great way to get your brand more exposure.

Facebook is one of the best networks to advertise on. Not only is it the most popular network, but the advertising is extremely cost-effective. It also allows you to target your ads based on demographics like age and gender. While Facebook is probably the most useful, other social media platforms have advertising options as well, like Instagram and Pinterest.

Start Improving Your South Florida Social Media Marketing Today

Now that you know some effective ways to grow your social following, you can begin working on your social media marketing. However, there’s still so much more to learn! At Digital Resource, our internet marketing specialists know everything there is to know about South Florida social media marketing and more! Give us a call to see what else you can do to improve your online marketing or simply fill out a FREE internet marketing analysis today!

Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.

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