It can be hard to know if what you’re writing in your emails is really resonating with your audience and compelling them to open your emails. Beyond that, it can be difficult to get your subscribers to open and actually read the email you spent time writing. The better your subject line the more “opens” […]

Now that casual conversation has basically made the move onto platforms like Facebook and Snapchat, email is primarily used for business these days. You’re probably no stranger to promotional emails from various sites that you’ve subscribed to over the years. But as a marketer, that puts you in a tough spot. You know how important […]

Before we get into why email marketing in Detroit is important for your business, let’s understand exactly what it is. Email marketing is a way to reach customers through email who have given your business explicit permission to contact them. There are so many businesses (like your competitors) that do not use email marketing responsibly. […]

What exactly is email marketing anyway? Basically, it’s the use of email to promote products and/or services. Plain and simple. However, a better email marketing definition is the use of email to develop relationships with potential customers. Email marketing in Chicago is only one segment of internet marketing. Think of it as the same exact […]

Every time I open my inbox I’m shocked by how many people want to communicate with me. People must really want to hear from me, right? Well… not really. Roughly 75% of my emails are newsletters advertising a product or service I’m not interested in. Most of the time I scroll right through the spam, […]

The most important stage of your email marketing campaign is the measurement stage. You need to make sure you track what worked and what didn’t so you can repeat or change your approach. But, in order to understand what strategy for your email marketing in Miami is working, you need to learn how to read […]