On average, 1 billion people use Instagram in a month. According to the Pew Research Center, the largest demographic group using Instagram are 18-24  years old. Instagram garners nearly 3.5 billion likes on a daily basis.   Someone’s just added a new post. We look at the image, read the caption, and double-tap to “like”. […]

67% of all clicks go to the first result. Google accounts for 79% of al desktop search traffic. 50% of search queries are at least four words.   Many websites struggle with a high bounce rate, that is, many people are spending too little time on your site and leaving after only a few seconds. […]

63% of consumers agree that they would prefer real people marketing to them over celebrities 71% of consumers are more inclined to purchase based on a social media reference The top 25 YouTube stars get 3x more video views than traditional celebrities Social media paved the way for normal people to build their brand and […]

Today’s consumers spend more than 5 hours per day on their smartphones. 57% of the online traffic in the United States is coming from smartphones and tablets. On average, people check their phones 150 times per day and spend at least 1 minute and 10 seconds in each mobile session.  Whether we’re willing to admit […]

Personalized emails get an 18.8% open rate and a 2.1% click rate. 74% of website visitors get frustrated when web content isn’t personalized. 63% of millennials are only willing to share their personal information if they receive personalized offers Do you know that the people who visit your site are there for different reasons? These […]

A/B testing subject lines can increase your chances of getting people to click A/B testing allows you to find the ideal balance between content depth and conversion rate 70% of consumers rely on opinions from online reviews to make purchase decisions If you are struggling to gain visibility and website traffic from Google, you are […]

80% of brand audiences prefer watching a live video to reading a blog post or an article Facebook has more than 2.32 billion active users every month Facebook Live videos produce six times as many interactions as traditional videos. If you’re a small business owner in a market that’s crowded with competitors, then you may […]

Customer experience and acquisition has fast become a top priority for businesses, and this is no different for 2019 86% of buyers are willing to pay more for great customer experiences 49% of buyers have made impulse purchases after receiving a more personalized experience Understanding your customers’ needs and preferences is the secret of successful […]

91% of B2B marketers are using content marketing to find customers 95% of web browsers only look at the first page of search engine results 86% of B2C marketers are convinced that content marketing works Content marketing is not just about choosing clever words and stitching them together to create a beautiful story for the […]

By 2020, 85% of customer interactions will be handled without a human agent 35% of consumers want to see more companies using chatbots (Opus Research, 2018). 55% of respondents say they would most enjoy getting an instant response and answers to simple questions from a chatbot (The State of Chatbots Report, 2018). Generating a frequent […]