There are about 600 million visual searches on Pinterest every month. Image-based Ads have an 8.5% conversion rate, and Pinterest is estimated to earn $ 1 billion a year in ad profit by 2020. It is projected that by 2021, brands that incorporate visual search and voice search in their websites will have an increase […]

79% of marketers in the United States can generate sales through event marketing. 65% of consumers who attend live events claim that doing so helps them gain a better understanding of a particular product or service. 70% of internet users become regular customers after attending an experiential marketing event. Statistics show that today’s consumers have […]

Compared to companies that don’t have well-defined omnichannel customer experience programs in place, those that do achieve about 91% higher year-over-year upsurge in customer retention rate. 68% of Millennials demand an integrated and seamless customer experience regardless of the channel. 86% of customers will pay up to 25% more for products or services just to […]

On average, 1 billion people use Instagram in a month. According to the Pew Research Center, the largest demographic group using Instagram are 18-24  years old. Instagram garners nearly 3.5 billion likes on a daily basis.   Someone’s just added a new post. We look at the image, read the caption, and double-tap to “like”. […]

67% of all clicks go to the first result. Google accounts for 79% of al desktop search traffic. 50% of search queries are at least four words.   Many websites struggle with a high bounce rate, that is, many people are spending too little time on your site and leaving after only a few seconds. […]

63% of consumers agree that they would prefer real people marketing to them over celebrities 71% of consumers are more inclined to purchase based on a social media reference The top 25 YouTube stars get 3x more video views than traditional celebrities Social media paved the way for normal people to build their brand and […]

Today’s consumers spend more than 5 hours per day on their smartphones. 57% of the online traffic in the United States is coming from smartphones and tablets. On average, people check their phones 150 times per day and spend at least 1 minute and 10 seconds in each mobile session.  Whether we’re willing to admit […]

Personalized emails get an 18.8% open rate and a 2.1% click rate. 74% of website visitors get frustrated when web content isn’t personalized. 63% of millennials are only willing to share their personal information if they receive personalized offers Do you know that the people who visit your site are there for different reasons? These […]

A/B testing subject lines can increase your chances of getting people to click A/B testing allows you to find the ideal balance between content depth and conversion rate 70% of consumers rely on opinions from online reviews to make purchase decisions If you are struggling to gain visibility and website traffic from Google, you are […]

80% of brand audiences prefer watching a live video to reading a blog post or an article Facebook has more than 2.32 billion active users every month Facebook Live videos produce six times as many interactions as traditional videos. If you’re a small business owner in a market that’s crowded with competitors, then you may […]