69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]

35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]

Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]

According to a Harvard Business Study, people with goals are 10x more successful People with written goals are 50% more likely to achieve than those without IBM found that 72% of employees don’t understand their company’s strategy Happy New Year! Right now, the next 12 months are shiny and bright – and so is your […]

There are about 600 million visual searches on Pinterest every month. Image-based Ads have an 8.5% conversion rate, and Pinterest is estimated to earn $ 1 billion a year in ad profit by 2020. It is projected that by 2021, brands that incorporate visual search and voice search in their websites will have an increase […]

79% of marketers in the United States can generate sales through event marketing. 65% of consumers who attend live events claim that doing so helps them gain a better understanding of a particular product or service. 70% of internet users become regular customers after attending an experiential marketing event. Statistics show that today’s consumers have […]

Compared to companies that don’t have well-defined omnichannel customer experience programs in place, those that do achieve about 91% higher year-over-year upsurge in customer retention rate. 68% of Millennials demand an integrated and seamless customer experience regardless of the channel. 86% of customers will pay up to 25% more for products or services just to […]

As of July 2019, three of the most popular messaging apps are WhatsApp, Messenger, and WeChat 61% of consumers are in favor of personal messages from businesses 51% of customers have a high propensity to shop with a business if it offers instant messaging Do you know that more than half of the US population […]

  70% of marketers say SEO is more effective at driving sales than PPC. 86% of experts use PPC data to help with their SEO campaigns. 21% of marketers write for search engines.   With the New Year coming it is important to keep an eye on some of the developing changes in digital marketing and maintain your edge. […]

63% of consumers agree that they would prefer real people marketing to them over celebrities 71% of consumers are more inclined to purchase based on a social media reference The top 25 YouTube stars get 3x more video views than traditional celebrities Social media paved the way for normal people to build their brand and […]