On average, 1 billion people use Instagram in a month. According to the Pew Research Center, the largest demographic group using Instagram are 18-24  years old. Instagram garners nearly 3.5 billion likes on a daily basis.   Someone’s just added a new post. We look at the image, read the caption, and double-tap to “like”. […]

67% of all clicks go to the first result. Google accounts for 79% of al desktop search traffic. 50% of search queries are at least four words.   Many websites struggle with a high bounce rate, that is, many people are spending too little time on your site and leaving after only a few seconds. […]

63% of consumers agree that they would prefer real people marketing to them over celebrities 71% of consumers are more inclined to purchase based on a social media reference The top 25 YouTube stars get 3x more video views than traditional celebrities Social media paved the way for normal people to build their brand and […]

  Welcome emails have an opening rate of 82%. Personalized subject lines get emails opened 50% more often. Videos in emails can increase open rates by 300%.     Email strategy has taken some drastic turns and twists over the last few years, but here’s how you can get your email strategy ready for the […]

Today’s consumers spend more than 5 hours per day on their smartphones. 57% of the online traffic in the United States is coming from smartphones and tablets. On average, people check their phones 150 times per day and spend at least 1 minute and 10 seconds in each mobile session.  Whether we’re willing to admit […]

YouTube has over 1 billion users. 45% of people watch more than an hour of Facebook video per week. 87% of online marketers use video content.   One of the most recent successful trends in digital marketing has been an increase in the prevalence of video marketing to boost viewership and grab attention. When it […]

65% of all clicks go to the first five results. Google gets more than 75k searches per second. 70% of marketers say SEO is more effective than PPC.     Many business owners and independent advertisers are familiar with optimization on social media and publishing platforms, but optimizing your writing can be more challenging, especially […]

93% of online experiences start with a search. 61% of all visits from social media come from Facebook. More than 50 million businesses use Facebook.       Include Lengthier Content Longer and better content is king. One of the trickiest things to add to any approach at improving the SEO on your pages and […]

Personalized emails get an 18.8% open rate and a 2.1% click rate. 74% of website visitors get frustrated when web content isn’t personalized. 63% of millennials are only willing to share their personal information if they receive personalized offers Do you know that the people who visit your site are there for different reasons? These […]

A/B testing subject lines can increase your chances of getting people to click A/B testing allows you to find the ideal balance between content depth and conversion rate 70% of consumers rely on opinions from online reviews to make purchase decisions If you are struggling to gain visibility and website traffic from Google, you are […]