Twitter has 145 million daily users. 20% of Twitter’s base is American. 44% of 18-24-year-olds use Twitter regularly.   While social media is one of the more lucrative yet difficult to master aspects of digital marketing, it is important to consider the specific rules and peculiarities that go into optimizing your Twitter account, as it […]

There are about 600 million visual searches on Pinterest every month. Image-based Ads have an 8.5% conversion rate, and Pinterest is estimated to earn $ 1 billion a year in ad profit by 2020. It is projected that by 2021, brands that incorporate visual search and voice search in their websites will have an increase […]

79% of marketers in the United States can generate sales through event marketing. 65% of consumers who attend live events claim that doing so helps them gain a better understanding of a particular product or service. 70% of internet users become regular customers after attending an experiential marketing event. Statistics show that today’s consumers have […]

Compared to companies that don’t have well-defined omnichannel customer experience programs in place, those that do achieve about 91% higher year-over-year upsurge in customer retention rate. 68% of Millennials demand an integrated and seamless customer experience regardless of the channel. 86% of customers will pay up to 25% more for products or services just to […]

As of July 2019, three of the most popular messaging apps are WhatsApp, Messenger, and WeChat 61% of consumers are in favor of personal messages from businesses 51% of customers have a high propensity to shop with a business if it offers instant messaging Do you know that more than half of the US population […]

21% of marketers write for search engines. 91% of content gets no organic traffic from Google. 50% of search queries are more than four words.   With the New Year coming, it will be important to stay on top of trends and make sure you have your keyword lists optimized for potential changes. Here are […]

Links rank in the top 3 most important Google ranking factors, along with content and RankBrain 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority 41% of large companies consider link building as the most difficult SEO tactic The Foundation: Links Before we dive in, it is important to note […]

67% of all clicks go to the first result. Google accounts for 79% of al desktop search traffic. 50% of search queries are at least four words.   Many websites struggle with a high bounce rate, that is, many people are spending too little time on your site and leaving after only a few seconds. […]

63% of consumers agree that they would prefer real people marketing to them over celebrities 71% of consumers are more inclined to purchase based on a social media reference The top 25 YouTube stars get 3x more video views than traditional celebrities Social media paved the way for normal people to build their brand and […]

Today’s consumers spend more than 5 hours per day on their smartphones. 57% of the online traffic in the United States is coming from smartphones and tablets. On average, people check their phones 150 times per day and spend at least 1 minute and 10 seconds in each mobile session.  Whether we’re willing to admit […]