Welcome emails have an opening rate of 82%. Personalized subject lines get emails opened 50% more often. Videos in emails can increase open rates by 300%.     Email strategy has taken some drastic turns and twists over the last few years, but here’s how you can get your email strategy ready for the […]

Today’s consumers spend more than 5 hours per day on their smartphones. 57% of the online traffic in the United States is coming from smartphones and tablets. On average, people check their phones 150 times per day and spend at least 1 minute and 10 seconds in each mobile session.  Whether we’re willing to admit […]

65% of all clicks go to the first five results. Google gets more than 75k searches per second. 70% of marketers say SEO is more effective than PPC.     Many business owners and independent advertisers are familiar with optimization on social media and publishing platforms, but optimizing your writing can be more challenging, especially […]

Average US smartphone user receives 46 app push notifications per day 40% of web push notification senders belong to either the eCommerce or media, publishing & blogging sectors Opt-in rates are much higher on Android devices (91.1%) than iOS (43.9%); users for the latter have to actively opt-in, while the former are automatically enrolled, say […]

By 2040, there won’t be enough power bandwidth to keep every computer running across the globe (Semiconductor Industry Association). By 2020, the quantum computing market will be worth an estimated amount of $5 billion (Market Research Media). The United States invested $421 million in quantum computing research while 19 other countries have invested at least […]

  While writing content for your new website may seem straightforward, there are many components to optimized writing that you need to take if you want your content to work towards the betterment of your website in different ways. Here we will go over the specific steps you should be taking to get the most […]

Small and independent local businesses can have difficulty driving customer exposure and getting a good reputation around town. Because live chat is instant, people from around your business are able to interact with your team at a moment’s notice, asking questions and solving problems. Here are a few ways you might not have considered when […]

It can be difficult for any new small business to drum up attention online. Here are a few ways that you can make sure you’re getting the most out of your digital ad campaigns. Targeting Get your ads where they need to go. One of the most useful aspects of advertising over social media is […]

One of the hardest parts of using video ads is getting them to reflect the value of your company. Here are some tips to help you do just that using some helpful processes for increasing production value. Targeting Get your videos where they need to be. One of the most useful parts of sharing video […]

For any new dining location that is in the process of setting up their online presence, gaining traction can be difficult. Many restaurateurs well versed in how to run a restaurant, but not in the finer points of digital advertising. Facebook Ads Get on the number one advertising platform. One of the most important advertising […]