Now that casual conversation has basically made the move onto platforms like Facebook and Snapchat, email is primarily used for business these days. You’re probably no stranger to promotional emails from various sites that you’ve subscribed to over the years. But as a marketer, that puts you in a tough spot. You know how important […]

It has been reported that a staggering 66% of emails are read on mobile devices and that figure rises every year. It is important that your emails translate to mobile devices as easily as they do on traditional computers. Consumer behavior has continued to demonstrate that smartphones are becoming the preferred channel for reading emails. Your […]

The success of your New York City email marketing campaign relies heavily on what content you choose to include. This resource has come a long way in recent years, but with the amount of content being delivered to inboxes every day, it’s important for your business to stand out. Email is a vital component of […]