Understanding the importance of SEO is crucial to the success of your business. In order to compete successfully in today’s digitally driven world, Search Engine Optimization must be implemented in your marketing strategy. Traditional marketing is no longer a sufficient way to market your business. so, the time to optimize your website and business is […]

In order to compete in the digital realm, it’s crucial for Google Ads to be a part of your marketing strategy. Google Ads is a simple pay-per-click service. It allows you to create and run ads for your business. The clickable ads are then featured in Google’s search results. Therefore, by utilizing the right keywords, […]

While you might think that linking to other people’s websites will drive traffic away from your site, it can actually be quite beneficial. In the eyes of Google, external links can be a valuable asset when it comes to ranking and validity. Let’s take a look at some of the ways that link building in […]

SEO, or search engine optimization, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. It is a great way to organically get your website to place higher in google searches. Let’s take a look at some […]

Despite the growing popularity of online marketing, it is still crucial to build and sustain your company branding. Even in this digital era, branding supports online marketing efforts, as long as business owners and marketers know how to leverage it. Here are a few ways in which you can incorporate branding and SEO. Drives Traffic […]

Does your dental practice need a blog? The medical industry may not seem like the ideal candidate for written content at first glance. But, in order for potential clients to find your business, you need to have a strong online presence. That starts with marking your territory online. And, you want that territory to be […]

So, here’s the million dollar question: what are Google rankings based on? The simple answer? A lot of things. In fact, Google’s complex algorithm takes into account more than 200 factors when it ranks search results for a specific query. Luckily for digital marketers, the framework for better ranking on Google has been constructed and […]

With so many different Google Ads terms to become familiar with, it is tough to keep track of what is important. There are certain acronyms (like CPC) that are more important than others when examining your Atlanta Google Ads strategy. This Google Ads glossary will assist you in determining which ones are important and what […]

If you have a website for your business, it’s important that people are seeing it. One of the best ways to make it easily findable is to make it as SEO friendly as possible. SEO friendly content is important because it affects your website’s placement on search engines. Creating that SEO friendly content though might […]

Google AdWords is Google’s advertising service that allows you to place search results for your website on a search engine results page by paying for them. The days of you having to wait for your website to move up the rankings organically are over. Now, you can see immediate results by paying for google ads. […]