It has been reported that a staggering 66% of emails are read on mobile devices and that figure rises every year. It is important that your emails translate to mobile devices as easily as they do on traditional computers. Consumer behavior has continued to demonstrate that smartphones are becoming the preferred channel for reading emails. Your […]

It may be hard for some to believe, but email marketing is considered to be “old-fashioned” by some of the population. Some businesses hesitate to implement email marketing into their internet marketing strategy because they’re under the impression that most people don’t care about emails as much as they used to. This is a huge […]