Your live chat is a system put in place to bring in new leads. But, how can you expect to do that when you don’t have a welcoming message in place? Your live chat greeting is most likely the first interaction a user and potential customer will have with your company when you start working […]

When it comes to growing your business, local SEO is essential. This online marketing tool ensures that consumers find your business online when searching for your product or service in your location. Studies show that the majority of consumers research a local business on average of once a week. With this in mind, you are […]

That phrase “Search Engine Optimization” seems to follow us around when it comes to digital marketing. Whether you’re looking to improve your Instagram captions, or you’ve decided to start a blog – it applies to every aspect of your digital marketing strategy. And it’s no different when it comes to multimedia content, including videos. That’s […]

Whether you are new to SEO or have previous experience, the trends this year certainly should be considered for your website marketing campaign. As search engine optimization becomes more refined, there are a few new tactics to understand for success online. Ready to learn? Our Boston SEO Company is here to help make your website […]

Why do we write content consistently? It all comes back to Search Engine Optimization. SEO is the process of creating content that Google and other search engines will “like.” This is all in hopes that it’ll rank on the first page of search results, urging people to click on your website. However, we can’t always […]

To anyone who spends any sort of time online, it’s obvious how important a mobile web design is. So, it’s really no surprise that Google is giving preference to mobile-friendly sites over desktops. While mobile-first indexing was a rumor, it slowly but surely became a prominent feature for the search engine. What is Mobile-First Indexing? […]

Like everything else in this fast-paced ever-changing world, digital marketing continuously grows and changes. For that reason, it is important that you always stay up to date on current trends to make sure you are putting forth the best digital marketing campaign. On that note, let’s take a look at some tried and true ways […]

Despite all the changes that have come to the digital marketing world over the past year or two, there was been one common thing that hasn’t changed. Link building still has a direct correlation with SEO and search rankings. No matter what changes you have made to your marketing efforts, it’s important to continue to […]

Local SEO can be tricky. Not only do you have to be mindful of all the normal SEO practices, but with local SEO a local component is added to it. When the extra local component gets added, some things can be forgotten or can slip through the cracks. Let’s take a look at some of […]

So you decided to give SEO a try on your own but aren’t seeing any results. You have followed all the rules and have “gone by the book” but you aren’t placing on Google. Well, chances are you are doing something wrong and probably don’t realize it. Let’s talk about some of the reasons that […]