Now that casual conversation has basically made the move onto platforms like Facebook and Snapchat, email is primarily used for business these days. You’re probably no stranger to promotional emails from various sites that you’ve subscribed to over the years. But as a marketer, that puts you in a tough spot. You know how important […]

Every time I open my inbox I’m shocked by how many people want to communicate with me. People must really want to hear from me, right? Well… not really. Roughly 75% of my emails are newsletters advertising a product or service I’m not interested in. Most of the time I scroll right through the spam, […]