If you are considering using yellow pages online for digital marketing, you might want to think again. Print yellow pages (YP) are dead. They are expensive, stale, highly competitive, have a limited reach, and are ineffective. But what about yellow pages online? Yellow page’s digital efforts might seem like a viable marketing plan. Don’t be fooled. […]

The yellow pages are dead. Just think: when was the last time you pulled out the yellow pages to look up a business or service? It probably wasn’t this year, maybe not even this decade. And you’re not alone. About 70% of the population “rarely or never” use phone books.  Local governments spend an estimated […]