Online reviews are growing in importance and have proven to widely affect consumer’s purchase decisions. In fact, 88% of consumers trust online reviews as much as personal recommendations. A popular outlet for online reviews is Yelp, which most consumers use solely to look at reviews of a local business. How are your Yelp business reviews? […]

As a business owner you most likely already understand the importance of online reviews. In addition to its surface benefits, online reviews also play a part in many search engine ranking factors which in turn can benefit your business’ online presence. But if you understand how important online reviews are, you also understand how difficult […]