Is your content marketing strategy thoroughly developed? As we know, content is king when it comes to your digital marketing. If you haven’t optimized your strategy, it’s time to reconsider your approach. Below are a few things that could be missing from your content that is affecting your business in a negative way. For a professional approach to your content, contact our Tampa content marketing company today!
A Clear Voice
First things first, developing a strong brand voice. When creating your brand voice, think of your customers and their needs and wants, and what tone of voice will speak the most to them. This voice should be present throughout all your content, making for a cohesive, consistent online presence.
Does your content include eye-catching visuals? If not, you are missing out on an important part of content marketing. Quality visuals and informational infographics are a great way to attract new followers/clients. Also, never underestimate the power of video content! Video content is a great way to engage your followers. In fact, research shows that business that utilizes video content grow their year-over-year revenue 49% faster than brands that don’t.
If your content isn’t generating leads, it’s not living up to its full potential. Make sure your content is optimized with a proper and clear call to action. Your content might be engaging, but if it doesn’t prompt your customers to make a purchase, visit your site, or make an appointment, there’s not enough focus on lead generation in your strategy.
Tampa Content Marketing Company
Switching up your content marketing strategy does not have to be costly or complicated. Contact the experts at Digital Resourcefor your free internet marketing analysis to evaluate your content marketing strategy.Our Tampa content marketing company can assist you in growing your business and keeping up with the latest trends in content marketing.