In the modern-day world, a big part of your marketing strategy is digital. Both consumers and businesses are almost always online, and you want to be able to reach them. Furthermore, you want to be able to observe their behavior and where they spend the most time. With everything else going on in your business, it can be overwhelming when trying to craft a digital marketing strategy. To make things a little easier for your, our Tampa digital marketing company has compiled a list of strategies to grow your business.
Building Your Buyer Personas
For any marketing strategy, it’s important to know who you’re marketing to. Some of the best marketing strategies are built upon detailed buyer personas, and the first step is to create them.
Buyer personas represent your prospective customers. They can be created by researching, surveying and interviewing your business’s target audience. Correspondingly, it’s important that this information is based on as much factual data as you can get your hands on. Making assumptions about your audience can only hurt you and cause your marketing strategy to take the wrong direction. To get a rounded perspective of your person for your Tampa digital marketing company, your research pool should include some sort of variety. A mixture of customers, prospects, and people outside your contacts database. Of course, depending on your particular business, the information that you should gather for your buy personas will vary. You should start with Demographic Information or Psychographic Information. This information will allow you to create a few well-rounded personas.
Marketing goals should mirror the fundamental goals of your business. For instance, if your business’s goal is to increase online sales by 20%, the goal as a marketer maybe to generate 50% more leads via social media than you did the year prior to contribute towards that success. Whatever the goal is, you need to know how to measure it. More importantly, have the necessary tools to actually measure it.
Creating a Marketing Funnel
The most successful business will have an effective marketing funnel in place. What’s a marketing funnel? It’s when you map out a customer’s journey from when a customer is a complete stranger to when they become a lead. In addition, you can implement certain strategies that will encourage them to move through this funnel. Things like lead magnets, calls to action, and offers are all effective pieces of a funnel. There are four parts to a marketing funnel: Awareness, Interest, Desire, and Action.
-Awareness: the potential customer is aware of your product or service
-Interest: Customer is actively expressing interest in a certain type of your products or services
-Desire: Customer has taken an interest in a specific product or service.
-Action: The customer takes next steps towards purchasing.
By implementing a marketing funnel into your digital marketing strategy, you will generate more leads. Additionally, those leads can turn into repeat buyers. If the customer has a great experience, they might return to purchase from you again in the future.