Tampa E-Mail Marketing | Choosing Subject Lines for Email Marketing

No Comments

Every time I open my inbox I’m shocked by how many people want to communicate with me. People must really want to hear from me, right? Well… not really. Roughly 75% of my emails are newsletters advertising a product or service I’m not interested in. Most of the time I scroll right through the spam, but every now and then I open something that really attracts my attention. With my eyes glued to the screen, I realize I might be addicted to quality content. We are all addicted to quality content, that’s why we read the news, blogs, and marketing emails. Tampa e-mail marketing can be an extremely effective marketing tool if executed correctly. Keep reading for helpful tips on how to get people to click on, read, and share your marketing emails. How Can Tampa E-Mail Marketing Improve leads

Tampa E-Mail Marketing and Subject Lines

If it looks like spam and smells like spam, it’s probably spam. The subject line ultimately determines whether people are going to open your marketing email or send it to the trash folder. If the subject line in your marketing email is trying to sell you something, people are going to ignore it. They already know that the full email is just an extended version of their subject line sales pitch. However, if your subject line includes something catchy or personal there is a much higher chance people will read it.

How can Tampa Email Marketing Generate Leads

Creating a Personal Connection in the Subject Line

There are two effective techniques that will practically force readers to open your email. The first is to create a personal connection. Every time you receive an email that isn’t spam, you know that someone took the time to personalize the message specifically for you. You can create this personal connection with your reader if you include a subject line that sounds like it came from a real person like “Getting Started” or “Following Up”. This personalization makes readers curious (what are we getting started with or following up on?) and ultimately leads to your email being read. When I see emails with subject lines like “****50%! Off ASDFGHJKL LIMITED TIME****”, I send it to the trash folder faster than it got into my inbox. Simple subject lines are the key to personalization.

Reverse Psychology in the Subject Line

Another effective technique is to tell readers not to do something. For example, Manicube sends out marketing emails with “Don’t open this email” in the subject line. People are great at doing things they’re not supposed to do. Their curiosity is almost too strong not to open the email, especially when they don’t know the specifics of the email or where it came from. If your subject line gets people curious, they will open the email.

There are countless ways to convince readers to open your marketing emails. However, effective marketing emails contain attractive content that keeps the reader’s attention once the email is opened. The marketing experts at Digital Resource can assist you with Tampa e-mail marketing, content creation, SEO, web design, live chat, maps optimization, AdWords, social media, and much more digital marketing channels. Give us a call at 561-429-2585 for more information on our digital marketing services.


Free Internet Marketing Analysis

Our team is ready to review your website, your search rankings, and social media presence. We'll provide you with some tips to help you propel traffic, drive leads and increase revenue.

RSS Test

  • How to Define Your Target Audience January 16, 2020
    Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
    Alexandra Gomez
  • Strategies to Get More Traffic To Your Blog January 14, 2020
    Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
    Digital Resource
  • Top 10+ Digital Web Design Assets (Both Free and Premium) to Help You Work Smarter January 13, 2020
    When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
    Digital Resource
  • Website Design Case Study | Criminal Defense Attorney January 6, 2020
    As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
    Emily Creighton
  • SEO Case Study | Home Services Company January 6, 2020
    The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]
    Emily Creighton
  • Internet Marketing Case Study | Oral Surgery Practice January 6, 2020
    4 decades of high-quality service. 5-location oral surgery practice. Hundreds of patients being missed out on. With outstanding care but an outdated marketing strategy, this practice was failing to reach a large portion of their target audience. Looking to build an online presence that would turn leads into real revenue and stand the test of […]
    Emily Creighton
  • How to Save a Failing Marketing Strategy January 6, 2020
    39% of marketing professionals think evaluating ROI is their top challenge 64% of marketers want to know how to devise better marketing strategies Email marketing, event marketing, and content marketing are the top lead generation strategies Your business marketing plan isn’t just a tool for increasing sales. It’s how your brand will be represented in […]
    Emily Creighton
  • Setting Company Resolutions Takes Team Effort – Here’s Why January 2, 2020
    According to a Harvard Business Study, people with goals are 10x more successful People with written goals are 50% more likely to achieve than those without IBM found that 72% of employees don’t understand their company’s strategy Happy New Year! Right now, the next 12 months are shiny and bright – and so is your […]
    Emily Creighton
  • Capturing More Leads for a Small Business December 27, 2019
    46% of Google searches are for local businesses. 56% of local businesses have not claimed their Google Business listing. 75% of enabled users voice search every week.   Every start-up or small local business eventually runs into some obstacles when trying to cast a wider net and bring in more solid leads and customers. Increasing […]
    Tyler Hall
  • 4 New Optimization Trends to Look Out For December 27, 2019
      70% of marketers say SEO is more effective than PPC for sales. 21% of marketers write for search engines. 50% of searches are four or more words.   With the introduction of the New Year coming up, it is a good idea to take stock of what you have accomplished in terms of digital […]
    Tyler Hall

More from our blog

See all posts