Now that casual conversation has basically made the move onto platforms like Facebook and Snapchat, email is primarily used for business these days. You’re probably no stranger to promotional emails from various sites that you’ve subscribed to over the years. But as a marketer, that puts you in a tough spot. You know how important email marketing is, however, if your campaigns don’t stand out, your emails are going to get flagged as junk. The important thing that any business needs to figure out is how to create an email marketing campaign that people will, 1) pay attention to and, 2) actually appreciate. Here are a few tips to follow for an effective email marketing campaign straight from our Tampa email marketing company:
Come Up with an Enticing Subject Line
It sounds repetitive, but it’s worth repeating because of how essential it is. When it comes to email marketing, you need to convince people that your email is worth opening. When it comes to email subject lines, the more straightforward, the better. Have you noticed more brands sending out emails with emojis in the subject line? That’s because according to Campaign Monitor, brands that use emoji’s in the subject lines have seen an increased open rate of 45%. Moreover, it’s important that your business does not overdo it.
Offer Something of Value to Your Subscribers
Unfortunately, it’s not enough to say “Check this out!” Every email subscribers receive is telling them to look at something. This is your chance to stand out. Real value can come in several different forms. It could be something valuable for its exclusiveness like a discount or it could also be emotional value, like an article that walks readers through a process. It could even be emotional value, like an inspirational video that subscribers will want to share with their friends.
Don’t Overdo It
While there are many companies that use a daily email approach, our Tampa email marketing company does not advice that everyone does it. A lot of the time, subscribers get frustrated by daily emails. There’s no set-in-stone rule that says how often you should be emailing your subscribers. You will have to monitor your metrics over a couple of months to see what your subscribers’ behavior is. There are a lot of email analytics you should be tracking, but the big ones you should be tracking are:
-List growth rate
-Email sharing/forwarding rate
There is a lot of trial and error that goes into figuring out how often you should be sending out emails to your subscribers. Take some time and figure out what works best for your brand.
Mix It Up
On the same page of not overdoing it, it’s also a good idea to mix up the types of emails that you send out. If you send out an email in the same format every time, subscribers are going to expect it. If you don’t find this kind of email valuable, there’s a good chance they’ll unsubscribe or continue deleting your emails. Depending on your specific business, you may need to adjust your methods to cater to your audience.
Take Your Business to the Next Level with Our Tampa Email Marketing Company
If you want more email marketing tips from our company, our digital marketing experts would be happy to manage your email campaigns. Our Tampa email marketing company wants to see your numbers grow and keep your readers engaged. Contact us today to get started on the best email marketing practices!