If you’re looking to start a newsletter, it can be tricky to determine what kind of content you should include. Tampa email marketing is a smart way to share your content with loyal followers in addition to promoting your business.
Why Should I Start a Newsletter?
Starting a newsletter can be a great way to get your followers’ eyes on more of your content. It can also be a new way to generate more leads through self-promotion. But, it’s important to note that not every business can benefit from email marketing.
Emails marketing is great for those wanting to provide their customers with more content. If your business has a blog in addition to sales, an email newsletter can benefit from email marketing. This puts the content directly in the consumer’s inbox, which makes it pretty hard to miss. However, you should also note that not everyone will open your newsletters. And that’s a lot of time spent designing and curating for poor open rates.
So, it’s important to note that email marketing can be a great way to connect with your audience. But, if you’re on the fence about designing your own, make sure you have the budget and/or time to develop it properly.
What Should My Newsletter Include?
Your newsletter should be an extension of your brand and its voice. However, email can afford to be a little more casual – especially if there’s a chance you’ll be sending to personal accounts. Your email can have a range of topics though.
Your email marketing could be used to simply bring in testimonials from past or current clients. Or, it could demonstrate how to use new products. You could share your company’s story or cover the past month. Your content should be unique – or even exclusive to the newsletter – to offer your audience something new. And, to give them something they will only get from you.
When building out your newsletter, be genuine, be unique and be true to your brand. If people are opting in to receive email marketing content for you, they obviously are interested in your brand and want to know more. So, give them the best of the best!
How Much of My Newsletter Should be Promotional?
There is a fine balance between cool, original content and self-promotion in newsletters. But, it’s probably way less promotional content than you think. In fact, you should only have around 10 percent of promotional content in a single newsletter. If you’re too focused on selling yourself, your audience is going to get annoyed.
You should also only focus on one call-to-action per newsletter. Rather than giving your customer too many directions at once, you focus them to generate one type of lead. This could be to visit your store or share their experience – whatever you may be looking to get!
Interested in Learning More About Tampa Email Marketing?
Our Digital Resource team is full of experience and dedicated to curating the perfect digital marketing strategy for your business. So, contact us today to learn about Tampa email marketing and how we can assist you with establishing an online presence and generating quality leads!
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.