Millions and millions of people are on Facebook every day. Everyone from your 13-year-old nephew to your 90-year-old grandmother has a Facebook account these days. The question is, are you trying to turn them into customers? Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Let’s take a look at some of the best and most powerful Facebook targeting strategies that can be performed by at Tampa Facebook advertising company.
Target Life Events
If you are a company that specializes in serving people during specific life events, target those specific people on Facebook. For example, if you are a moving company you want to target people that just purchased a new home. If you are a wedding photographer, you want to target people that just got engaged. Facebook allows for you to target pretty much every single life event imaginable, especially since people are posting about those events to their Facebook.
Use Facebook Custom Audiences
Facebook Custom Audiences are an advanced feature that enables you to connect on Facebook with your existing contacts. Getting in front of your existing customers and app users on their favorite social network reinforces your brand, but also gives you the opportunity to increase lifetime customer value, order frequency, and loyalty. This works the other way too. This ensures that you get the most bang for your buck and you aren’t getting wasted clicks. Custom Audiences are created by uploading your customer phone list, or purchaser/subscriber email list in CSV or TXT format, to Facebook.
Are You Looking for a Tampa Facebook Advertising Company?
Are you taking full advantage of Facebook to grow your business? If not, Digital Resource can assist you. Contact ustoday to learn how we can use Facebook to draw more customers to your business.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.
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