Tampa Google Ads | The Basics of Google AdWords

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In today’s digitally-driven world, having a strong internet presence is essential to the success of your business. Building this presence is far from a one-part process; it requires diligence in several areas, such as perfecting your website, growing your social media pages and optimizing your search engine optimization. Today we’re going to discuss one particularly popular method that businesses are using to grow their online presence, which is advertising on Google. To get an idea of how effective this method is, you should know that 96 percent of Google’s revenues come from ads. These ads are clearly working for businesses and they can work for yours too. But if you’re unsure about whether or not you should use Tampa Google ads, here’s some information that might help you make the decision.

What are Google ads?

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Have you heard of Google AdWords? If so, that’s what Google ads are known as. Google AdWords is Google’s online advertising platform that displays advertisements within search results. These advertisements look fairly similar to organic search results, with the only noticeable difference being a small “Ad” symbol. You have probably clicked a Google ad at one point or another without even realizing it.

How do Google ads work?

Google AdWords works through a bidding process. To set up an advertisement, advertisers must bid on the keywords they want in their campaign. They also must decide how much they’re willing to spend. For example, if you are a cosmetic dentist in Tampa, you might want to bid on the keyword, “cosmetic dentist in Tampa.” The cost of a keyword depends on its popularity. Once a campaign is set up, Google uses a pay-per-click system. This means that advertisers only pay when people click their ads.

What are the benefits of Google ads? 

Now that you know what Google ads are and how they work, you’re probably wondering how they can benefit your business. There are many advantages to Google Adwords, including:

  • Google displays its ads at the top of search results, meaning advertisers get immediate visibility
  • These advertisements often achieve results quicker than SEO efforts do
  • You can turn campaigns on and off whenever you please
  • You can set budgets for your campaigns so that you don’t overspend
  • Unlike traditional advertising methods, Google ads allow you to easily track and measure your performance
  • You can test out different keywords, copy and more to see what works best for your business
  • You can effectively tackle your online competitors

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Don’t wait any longer to set up your Tampa Google ads!

In conclusion, Google AdWords is an effective online service that can significantly help you grow the digital presence of your business. If you think your business would benefit from using Tampa Google ads, don’t hesitate any longer. Here at Digital Resource, we can provide you with effective and expertly-crafted campaigns to help your business reach more people. We have the skills, experience, and knowledge necessary to grow your business’s digital presence, so reach out to one of our internet marketing specialists today!

 

Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.

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