Google AdWords is paid advertising or pay per click advertising on Google. Basically, you pay Google to place your website at the top of its search results. It ensures you get to the top of the list without having to spend time organically getting your business to place higher. Let’s take a look at some of the other benefits of Google AdWords from a Tampa Google advertising company.
One of Google AdWords’ primary benefits is that it’s extremely cost-effective. You only pay when someone clicks on your ad and you determine just how much you want to spend. If done properly too, your return on investment has the potential to be huge. That’s because at the same time you are running your Google ads campaign you should also continue to work on climbing the ranks organically. If done correctly, your campaign performance will be optimized in a way where your cost per click will gradually decline over time.
With certain forms of advertising, you don’t always know how much money is being spent or if people are seeing the ads after you have bought them. With Google ads that’s not the case. With Google AdWords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate, number of conversions, conversion rate, cost per click, and cost per acquisition.
Not only do you want to make sure people are seeing your ads, you want to make sure the right people are seeing them. Google allows you to target your ad campaign so only the people that are searching for your products see them.
Are You Looking for a Tampa Google Advertising Company?
It’s important when investing in a Google ads campaign that you have the right people running it. At Digital Resource, we are those people. Contact ustoday to learn more about how we can run a successful Google ads campaign for you.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.
81% of U.S. users have at least one account on social media, and over 50% have more than one. More than 80 million small businesses have Facebook Pages. Instagram ads can potentially reach over 849 million users. Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth […]
69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]