Google AdWords is paid advertising or pay per click advertising on Google. Basically, you pay Google to place your website at the top of its search results. It ensures you get to the top of the list without having to spend time organically getting your business to place higher. Let’s take a look at some of the other benefits of Google AdWords from a Tampa Google advertising company.
One of Google AdWords’ primary benefits is that it’s extremely cost-effective. You only pay when someone clicks on your ad and you determine just how much you want to spend. If done properly too, your return on investment has the potential to be huge. That’s because at the same time you are running your Google ads campaign you should also continue to work on climbing the ranks organically. If done correctly, your campaign performance will be optimized in a way where your cost per click will gradually decline over time.
With certain forms of advertising, you don’t always know how much money is being spent or if people are seeing the ads after you have bought them. With Google ads that’s not the case. With Google AdWords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate, number of conversions, conversion rate, cost per click, and cost per acquisition.
Not only do you want to make sure people are seeing your ads, you want to make sure the right people are seeing them. Google allows you to target your ad campaign so only the people that are searching for your products see them.
Are You Looking for a Tampa Google Advertising Company?
It’s important when investing in a Google ads campaign that you have the right people running it. At Digital Resource, we are those people. Contact ustoday to learn more about how we can run a successful Google ads campaign for you.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.