While link building is crucial when it comes to search engine rankings, there are still rules that need to be followed. You don’t want to go out and just start linking everything on your website. Building the wrong types of backlinks – or even building them too quickly – could trigger an over-optimization penalty by the search engines. This is because the search engines value “natural” above all else. Let’s take a look at some of the common link building mistakes to avoid from a Tampa link building company.
Anchor Text Overload
An easy way to destroy the credibility of your backlinking campaigns is by using the exact same anchor text in every single backlink that’s created. Anchor text serves to inform the search engines what a linked-to site is all about. While it’s good search engine optimization to adjust this anchor text to target certain keywords, it’s important to mix up those keywords.
Avoid Spam Links
Instead of relying on one method to generate backlinks, use several styles of link building that will result in different link types. This will keep Google and other search engines from thinking your website is spam. By making sure your efforts are diversified across link building methods you’ll protect yourself from looking too unnatural in the eyes of the search engines.
Don’t Try So Hard
Instead of trying to make your link building efforts appear more natural, just build links in a natural way. When you build a site that’s full of high-quality content, the people reading it naturally want to share it. It’s posted to social networking sites and picked up and syndicated by industry blogs, naturally creating backlinks.
Are You Looking for a Tampa Link Building Company?
Link building can be tricky, so why not let professionals handle it for you. Contact us today to learn how we can manage your link building campaign and get you placed on Google naturally.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.