If your business is wondering whether to invest time in Tampa map optimization, you’re on the right track to improving your business. Chances are that if you’re considering investing time and energy into optimizing your business for local search results, you understand the internet is the consumer’s primary source for local business information.
Now, more than ever, it’s crucial for your business to consider how you appear in local searches. If your business doesn’t appear in local searches, you are missing out on valuable traffic. There are countless businesses today utilizing the power of map optimization, and if you’re not your business will fall behind. Map optimization will elevate your business exposure both online and in real life. Check out these statistics that show your business needs to invest in Tampa map optimization.
1. The top 3 results on Google (Google 3-Pack) appear for at least 93% of all local Google searches.
Your business needs to rank well on Google. First and foremost, what this means for your business is that if you are not on the first page of Google searches, you’re not getting the exposure you need. How do you fix this issue? Concentrating your keywords on local searches will help target the correct audience to your web page and brick-and-mortar store front.
2. 50% of consumers who conducted a local search on their smartphone visited a store within one day.
34% of computer tablet searches did the same thing.
The world we live in today is overrun with the prevalence of mobile phones, and from this we see mobile searching emerge. When a potential customer searches in your area, if your business is map optimized, Google will give preference to your web page as a resource. When you are able to convert leads into traffic, this results in increased sales.
3. 50% of local-mobile searchers are looking for business information such as a local address.
If the information on your Google My Business is inaccurate or incomplete, you are doing your business a disservice. Therefore, the key to successfully utilizing Tampa map optimization is putting your business in front of those people who can benefit most from finding you. Don’t make your potential customers lives more difficult by not providing the information they’re searching for. Meanwhile, they will find another business within minutes.
4. 46% of all searches on Google are local.
If you haven’t realized by now, Google runs the search aspect of the internet. Luckily the changes made to the algorithms allows for audiences to find local audiences quicker and more efficiently. For this reason, take the time to go over your businesses Google presence, and adjust as necessary.
Are You Struggling with Tampa Map Optimization?
Any business that is not optimized for local map search is losing a lot. There is overwhelming evidence to prove local searches are promoted using mobile devices. Understandably this trend is not changing. Map optimization will lead to more in-store visits and purchases and will strengthen your online presence. Taking the time to be sure your business uses Tampa map optimization will prove tremendously effective for your SEO strategy. It may seem overwhelming to take on map optimization on your own, but having a knowledgeable team to assist you is a valuable resource. So contact Digital Resource today to learn more about how we can improve your Tampa map optimization and your business!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.