It’s time to ring in the new year with fresh SEO goals. With the ever-changing SEO strategies and requirements, it may feel difficult to set goals and determine an exact SEO budget for the year. So, below is a guide to help you understand what SEO changes you will face in 2018, and how exactly to determine a budget to achieve your SEO goals! For assistance with your SEO strategy, contact our Tampa SEO company!
The first step to determining a budget for 2018 is reflecting on last year. Did your efforts pay off?? If a specific strategy resulted in positive results, increase your budget towards that specific strategy. If you feel like your money wasn’t invested correctly towards specific efforts, pull the budget back. Spend your money where you have seen the best ROI.
Content is still king, even in 2018. However, you’ll need to know where to distribute your budget in regards to content, so you can stay up to date with the latest 2018 trends. For example, it’s time to invest in creating the best possible content for your business. Quality and originality are key. Budgeting for video content is also something to consider. As well as investing your budget in promoting your content and making sure your content is mobile friendly.
Take targeting into consideration when trying to determine an SEO budget. Consider setting aside a portion of your budget for more market research on your customers, so you have a better understanding of what kind of content they would like to see. Also, don’t forget to set aside some cash for local specific strategies.
Tampa SEO Company
If you are looking to rank higher on Google in 2018 and get more people visiting your website, then let us work with you. At Digital Resource, we will work with you to develop a plan to improve your SEO and get you placing better on search engines.Contact ustoday to learn more.