Pinterest is an important step in boosting your SEO ranking on Google. Many businesses are implementing Pinterest into their SEO practices because of its impressive track record. There are 150 million active Pinterest users across the world, 50 billion+ pins, 1 billion+ boards. Boosting your SEO helps to make your business more visible and in turn create profit. Pinterest is a huge website traffic driver and accounts for 5% of all referral traffic across the Internet. Keep reading to learn why you need to hire a Tampa SEO Company to boost your Pinterest SEO tactics.
3 Pinterest SEO Practices
When you sign up for a business Pinterest account, Pinterest can see how popular pins from your website are and can tell if it produces high-quality content. There are 3 ways to improve your domain ranking and get Pinterest to trust you. Verifying your website involved installing the ‘save’ button onto your website, confirming your website, and adding the Pinterest tag to track your analytics. Rich pins add extra information from your website directly to your pin and the pins update when your website updates. This improved linking helps to improve your Pinterest ranking. Creating and pinning high-quality content takes time but that is the type of content that gets repins and likes.
Pin Quality and Quantity
You could have the best information on the internet but high-quality images are what work on Pinterest. Investing time in the visuals is what will make your content stand out and entice people to click on it. The more active you are on Pinterest every day the better your content will perform. Pinning already popular content to your boards makes you visible and more people are likely to find you.
The two steps above will increase your Pinterest authority but you need to gain traction as a relevant pinner. This shows how closely your pins fit your audience’s interests. This is where SEO comes into play. SEO stands for search engine optimization and the only way search engines can identify your content is by using keywords to describe your content. Doing keyword research, optimizing your profile, and optimizing your Pinterest boards and pins. Implementing your keywords across your profile and pins will ensure that search engines can accurately filter through your content. This allows for the correct audiences to see your pins on Pinterest.
Do I Need to Hire a Tampa SEO Company?
Yes! SEO is constantly changing, especially on Pinterest. Pinterest is considered less of a social media platform and more of a search engine. Unlike Google, the search is more visual. Hiring the right team to handle your SEO makes all the difference. Having a Tampa SEO Company who knows the ins and outs of SEO will improve your ranking! Digital Resource focuses on SEO and has may years of experience and knowledge your business can benefit from.Call our team of SEO specialists today to learn how your company can utilize Pinterest to its full capability. We’re excited to begin working with you!