By now every business owner knows the importance of a constant social media presence but they may not know why. It is important to know the value social media will bring to your business because there is always the end goal of more sales. Social media marketing is not a popularity contest, though it may seem so. Here are four benefits of Tampa social media marketing that small business owners should understand.
4 Social Media Benefits
Social media is a great way to get your business recognized and introduced to new potential customers. If people are unaware of a business they can’t shop there which is where social media can help. Social networks are used by 80% of the United States which means more potential customers for your business to market to! 78% of small businesses attract new customers through social media. 75% of American have said that product information found on social media influences their buying decisions. This is your business opportunity to find new customers. Capturing their attention with videos, pictures, and promotions will increase your online presence thus increasing sales.
The end goal of using social media marketing for business is to increase sales and revenue. The benefit of social media is that you don’t always have to be ‘selling’ to generate sales. Your lifestyle posts on social media create a link between your customers and your business, humanizing it. The ability to target audiences is one of the major benefits of social media marketing. You can target the right people with the right message so your social media advertising budget is being put to good use. On certain social media platforms, there is also a way to set up a virtual store and buy your items with a simple click of a button.
Improve Customer Service
Often overlooked, a business’s social media presence also helps to improve customer service. So many people prefer to send messages rather than make a call to your business. Social media gives them a platform to voice their concerns, issues, or compliments about your business. One of the key concerns customers have when shopping online is the responsiveness of customer service if they have an issue. People want to know that if they have an issue there will be someone to fix it promptly. Great customer service is the best way business owners can increase customer loyalty.
Legitimize Your Business
Establishing your social media presence online also have the added benefit of legitimizing your business. When potential customers come across your business the first thing they will do after checking your website is to check your social media pages. People relate a strong social media presence to a trustworthy company. You must keep up with your social media pages because a presence that hasn’t been updated in months will turn people away from your business.
What’s Next for Tampa Social Media Marketing
Now that you know why social media marketing will improve your small business, you can begin working immediately. At Digital Resource, our social media marketing specialists know everything about social media marketing and how to help you grow your business!Call Digital resource today to see what else you can do to improve your Tampa social media marketing!