The sheer amount of activity on social media platforms today means receiving engagement requires your business to do everything it can to keep up. Why is it so difficult to gain social media engagement? Engagement on your social media pages is an excellent way to build a network of people interested in your business and attract new customers. But how do you do this? While creating engagement-worthy content will take careful planning and foresight, there is a Tampa social media marketing framework you can follow that will help you to gain social media engagement.
Understand Your Audience
When your business is considering what type of content you should be sharing, you first need to think about who you want to see the content. Knowing who your audience is one of the most important aspects of a strong Tampa social media marketing strategy. You should consider who can benefit from your product or service. Analyzing the demographics of your followers, as well as your target market, will help you understand who is interested in your brand. With this power comes the responsibility to create the content your audience is wanting to find. Different types of content will work for different audiences, so be sure you are being thorough in your investigations!
Choose Your Outlets
Your business understands the importance of a strong social media marketing strategy, but it can be overwhelming when you look at all the choices. Should you be on every social media platform? Spreading yourself too thin isn’t good in any aspect of life, and social media is the same. Your business should be devoting time to the social media channels that your audience is most frequently on. Consider your demographic search earlier, and use this valuable information to make informed decisions. In some cases, it can be useful to create multiple accounts on the same platform to distinguish between locations or specialties, but be sure to keep up with engagement on both pages equally.
Discover the Best Time
Understanding ‘where’ to reach your audience is a critical turning point for your social media marketing strategy. The next step is determining the ‘when’. The ideal time for your business to post relies on a variety of factors that you should be constantly analyzing. Consider the location of your audience, the industry of your business and demographics. Understanding the correlation between these dynamics will highlight specific audiences, and allow you to make sure you are active at the same time.
Above all else, the key to receiving engagement in Tampa social media marketing is to be engaging! If your audience is taking the time to reach out, they are expecting a quick response time. Using customer service as a marketing tool is a powerful asset to your business. So be sure to use it properly. Try not to think of engagement as just a single interaction with one customer. Customers are deciding to engage with your brand because they are putting trust in you to solve their problem. This is a way for your business to build reputation and brand loyalty. Respond quickly, efficiently and politely to inquiries and you will be on your way to increase your engagement.
Tampa Social Media Marketing requires diligence.
While it may be overwhelming to devote time to a Tampa social media marketing strategy, it is necessary today. Tracking your efforts to see what is working and what isn’t requires a level of attentiveness. Having a team to assist you throughout the process will provide you with the understanding of insights and changes.Contact Digital Resource to learn how we can assist you in increasing your social media engagement today!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.