57% of businesses agree that chatbots are able to deliver large ROI with very minimal effort.
90% of businesses experience faster complaint resolution with bots.
70% of millennials had positive experiences with chatbots.
Chatbots are on the rise. Aside from bringing a fresh way for companies to connect with their customers and the whole world, chatbots can also boost their profits while reducing their overhead. Don’t be surprised if 80% of all businesses will use some form of chatbot technology by 2020.
What Exactly is a Chatbot?
Thanks to the accelerated development of sensors and wearables, as well as the exploding popularity of mobile messengers, most of today’s consumers prefer to chat rather than call. This prompted several industries to embrace and integrate the chatbot technology with their businesses.
A chatbot is a program that’s powered by artificial intelligence (AI) and rules. Through a chat interface, it simulates interactions with users. It’s a service that’s capable of conducting a conversation with anyone just like a real person can.
Chatbots utilize Machine Learning to capture conversational details and cadences so that they can copy human conversations. They can also react to spoken or written requests to deliver a service. Since chatbots use AI, their comprehension is not limited to obeying commands and they become more intelligent as they engage in more conversations with users.
How Can Chatbots Benefit Your Business?
With the recent growth and improvements in various social media platforms, chatbots could be the next best thing that could happen to your brand. With chatbots, your business can save a significant amount of money while earning more revenue. If you’re still skeptical about the true potential of the chatbot, check out these benefits that might just change your mind:
You’ll Keep Up with the Trends
Did you know that in the first quarter of 2015 alone, messaging applications have reached more users compared to social media networks? This shows that today’s customers prefer to interact with businesses through chat. As various brands grab this opportunity to easily and quickly connect with their customers, they also stay trendy for them as well.
Research shows that since 65% of users are contented with their core apps that include Facebook, Whatsapp, Instagram, etc. that’s why they don’t bother to download new applications in a month. Therefore, instead of wasting your money and time on building a new app, you could simply integrate your own chatbot into any of these popular platforms that your target customers use daily.
Chatbots Give Greater Customer Satisfaction
Remember that customer service is the most critical factor in business success. If you have a chatbot that’s programmed to obey a specific set of rules, you can be sure that your customers will be treated politely and perfectly no matter how rough the person may be.
Furthermore, if yours is a competitive business with a huge percentage of millennials as customers, you couldn’t afford to be passive. Chatbots can provide proactive customer interaction by starting a conversation with every user about any issue at any time of the day. Plus, all of their questions or concerns about your company’s products or services will be addressed right away. Having a bot that can provide customer support 24/7 will undoubtedly cause your brand perception to improve over time.
Most shoppers need assistance and support as they do their shopping. A chatbot is always ready to assist any customer who’s having navigation issues when they’re visiting your website. Whether they need more information about your products and services or answers to their registration, checkout, and delivery questions, you can count on the chatbot to point them in the right direction. Moreover, a chatbot can act like a real salesperson in an actual store. It makes interactive conversations with your customers while providing them with the assistance and the resources they need.
One of the chatbot’s best features is its ability to provide your customers with a more personal touch. A chatbot can turn into a fashion advisor that gives clothing recommendations, a financial advisor that could give users some trading tips, a travel advisor that could suggest places to visit, and so much more. Chatbots can remember all of the user’s previous choices. It can generate relevant choices the next time the user visits it.
Your Customer Engagement Will Increase
Keeping customers engaged with your brand should be one of your top priorities. Conventional customer service interface often provides users with information more than the other way around. Chatbots give bits of information at a time while they gather inputs from users during each interaction. They keep your customers longer on your platform while they maintain the conversation and keep the content flowing.
Global Markets Will Be Easier to Approach
Is your brand ready for global business? Chatbots can help you scale up your business operations to new markets. You also won’t have to worry about handling multiple incoming requests. Chatbots can effortlessly handle simultaneous conversations with thousands of users.
You Can Save A Lot of Money
Hiring additional workers can be expensive especially if your sales targets aren’t met. One chatbot is the equivalent to several employees. This makes a one-time investment in chatbots would mean reducing the number of staff that your operations require. Chatbots do not get hurt on the job. They do not need medical treatment and do not need vacation days.
A Chatbot Revolution is Coming!
Chatbot’s simplified and adjustable command-line interface makes users move away from complicated websites and applications that have structured menus. Since chatbots are successfully changing today’s online user experiences, a chatbot revolution is clearly happening.
Adding the chatbot technology to your digital marketing strategy could be your best move yet. If you want to bring about a steep rise in your revenue, drastically bring down your expenses, and improve your customer satisfaction – try using the chatbot! Get in touch with Digital Resource to learn more about this tool!
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