Anchor Text | The Importance of Anchor Text

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Anchor text is the clickable text in a hyperlink. Anchor text not only allows you to link back to something on either your website or someone else’s, it also helps make your post more findable to search engines. Anchor texts are a crucial part of SEO and strongly impact your search engine ranking. If you use it correctly, you’ll witness your rank climbing higher on a daily basis. Let’s take a deeper look at what exactly anchor text is, the different types, and the importance of it to your website.

What is Anchor Text?

Text that links to either your website, another website or a document is anchor text. For example, in the sentence “Braces can help fix your smile,” “Braces” is the anchor text. You can create it by simply highlighting the word, or group of words, you want to hyperlink and select the hyperlink button. At that point, you put the link in.

What is anchor text?What are the Types?

  • Generic – Generic anchors are normal anchor texts like “click here” or “go here.”
  • Branded – Branded anchors are any anchor texts that use the brand name as the text.
  • Naked Link – These types of anchors simply just link back to the website that is already
    written. For example, is a naked link.
  •  Image – An Image anchor is when you attach a hyperlink to a picture. In an image, Google reads the “alt” tag as an anchor text.
  • Partial Match and Long Tail – These anchors are used when part of a sentence is used as the anchor text.

How Can It Help My Business?

There are several direct and indirect advantages of using anchor text. It makes your blog post more SEO friendly which ultimately makes it easier for search engines to find. While a well-placed anchor text can be incredibly beneficial, a bad one can actually be detrimental. Here are some of the things you should be doing to make sure you are making the most of your anchor text:

  • Keep it relevant – For it to work, it needs to be relevant to the content. The more relevant it is, the more useful it will be.
  • Don’t link to bad sites – While sites linking to you help your credibility in the eyes of search engines, linking to a bad site can hurt. Make sure to focus on good, credible websites when doing your external linking.
  • Avoid keyword-rich anchors internally – Internal linking is essential when creating a good, SEO friendly blog post. Just like with everything else though, how you do it is crucial. Avoid using keyword-rich text. Using too many keyword-rich anchors can have a negative impact on your link profile.

Where can I learn more about anchor text?

Do You Want to Learn More About How Anchor Text Can Help Your Business?

When used properly, linking can be hugely beneficial for your website and your business. At Digital Resource, we specialize in making websites SEO friendly through the use of anchor texts and other methods. Contact us today to learn how we can assist you with your website.

With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.

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