81% of digital marketing professionals say interactive content is more effective than static content in grabbing attention.
Interactive content generates twice as many conversions as static content.
88% of digital marketing professionals say interactive content helps them stand out against competitors.
The way technology keeps evolving, more and more innovations are being made that make our virtual experiences closer to life. Closer to feeling “real.” Virtual reality is one of those big ones, but not so easily adapted to the realm of digital marketing.
One trend that’s really sticking—and actually revolutionizing content strategies—is interactive content. It creates engagement with your customer base on a whole new level, and it’s extremely well-adapted to social media posts. We’ll get into all the types of content you can make interactive in just a sec, but first, let’s run down what it actually is.
What Exactly is Interactive Content?
Think of interactive content like a live show entertainer asking for some audience participation. Marketing of any kind (traditional or digital) incites action from your customer base: click this link, submit this contact form, download this app, etc.
Interactive content takes it a step further to enrich the user experience, particularly when used in social media. Mostly by encouraging users to actively engage with content, and by doing more than just watching or reading. We’re talking online quizzes, GIPHs, infographics, and yes, a lot more.
Why Should You Start Implementing Interactive Content?
Not only does interactive content generate two times as many conversions than regular content does, but 81% of digital marketers also say it’s more effective in grabbing people’s attention. In this way, it’s got several key benefits, including:
One of the most basic advantages of interactive content is it increases user engagements by design. You’re more likely to persuade a user to click all the right buttons and follow CTAs if the design of a post forces them to interact with it, and is compelling enough to make them want to.
Reducing Bounce Rates
Your bounce rate is how many people view a page or a post without interacting with it (clicking, commenting, following, etc.). A more interactive post keeps users on the page longer and keeps them engaging with the page.
Gathering Customer Feedback
With things like quizzes and self-assessments, you get some great opportunities for gathering feedback from your target audience and existing customer base. Be sure to track and use that information to your advantage when you optimize for future digital marketing campaigns.
Standing Out from Competitors
Especially in social media, people are inundated with content at all times. It’s a competitive atmosphere, as is digital marketing in general. That’s why interactive content can help you stand out from your competitors with a unique and creative edge with content that doesn’t just reflect your brand, but also looks and “feels” different from the rest.
Facilitating Viral Sharing
Interactive posts often facilitate viral sharing, which of course reaches a lot of people over time, gaining plenty of views and engagements along the way. This maximizes your reach, generating even more brand awareness by getting your name out there (and giving your brand a reputation for creating awesome posts).
Educating Your Target Market
An interactive post can be creative and fun, but it can also be educational! A 360 video, for example, can show people the ins and outs of your business while teaching them how you use the space, who works there, and what kinds of products and services you provide.
Reaching an Existing Customer Base
Having interactive content for social media allows you to reach your existing customer base more effectively, and more directly. You’ll be able to get more reliable insights on how they enjoyed your products and services.
Types of Interactive Content You Can Create for Your Business
Polls & Surveys
Online polls and surveys don’t take long to create, and even less time for users complete, making them an easy post to make and engage with. They also provide great user feedback.
Everyone loves a good Buzzfeed quiz. There’s literally a quiz for everything, meaning they’re a diverse tool that can be integrated with any number of designs. Any business can create and use online quizzes as a marketing tool.
Interactive Images & GIPHs
Moving images and images can integrate with other web features, like linking back to your website, or a quiz, or a game, or basically any other kind of interactive content. GIPHs, of course, are very shareable and go viral along with memes.
As we mentioned, 360 videos can map out the location of your business, an event you’re hosting, or even showcase a product.
Infographics that have interactive features are great for educating users on important statistics, metrics, case studies you’ve completed, and more.
Similar to infographics and quizzes, online calculators help inform users before they make a decision. These can be particularly useful for businesses in retail, real estate, and finance.
Like online quizzes, assessments and personality tests are very popular marketing tools. They often can help people gain insights about themselves, like helping them recognize symptoms of a medical condition, or recognizing some kind of pain point in their lives.
Interactive e-books let users read a well-designed publication at their leisure, while giving them a unique reading experience.
Interactive contests for company rewards and prizes are always a great way to entice people. They’ll definitely want to engage with a post if there’s a prize waiting for them.
Galleries are basically enhanced image slideshows. They’re another great way to showcase your products and gain more views.
Want to Add Interactive Content to Your Marketing Strategy?
You can start implementing interactive content for social media posts in no time! They’ll help you gain views and engagements, make conversions, and increase brand awareness with creative and refreshing posts. If you need some help getting started, our team of internet marketing specialists here at Digital Resource are here for you. Reach out to us today to learn more!
Alexandra is a content specialist, graduated with a Bachelor's degree in English from Palm Beach Atlantic University. She has a passion for literature and writing, and has extensive experience in content writing for digital marketing.
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