It’s obvious that having a website is great for your business—there’s no question about it. But with over one billion websites out there, it’s easy to for yours to get lost in the shuffle. This is especially true if your business is located in a city like West Palm Beach, which is constantly growing. For every industry in West Palm Beach, there are countless businesses to choose from, which means countless websites to choose from, too. With such fierce competition, it’s important that your website is flawless (or as close to flawless as you can get). But what constitutes a flawless website? How can you improve your West Palm Beach web design to surpass competing websites in the area? We have the answers! The following tips will help polish your West Palm Beach web design and send you on the road to more business!
Perfect Your Logo
Your logo is the face of your brand, so it’s important that it speaks loud and clear on your website. Be sure to use a high-resolution image of your company’s logo that is visually attractive. It should be placed in the upper left-hand corner, be visible on every page of your site and always link back to your homepage.
While it is important to provide enough information to represent your business and its message, it’s common for businesses to go overboard with their display. Website clutter can send people running, so don’t flood your visitors with excessive information. This is especially true for your homepage, since it’s where your site makes its first impression. If you want to make a good impression, your homepage should be visually pleasing to your visitors, not visually overwhelming.
Keep your photos limited and your paragraphs short. Review the different features of your website and ask yourself, “is this bit of information further serving my brand to an audience?” If the answer is no, toss it.
Include a Clear Call-To-Action
A call-to-action is an instruction to influence your audience to do something, such as purchase a product, call a phone number or click a button for more information. Regardless of what it is, your call-to-action should send your web visitors in the right, profitable direction. But in order for this to happen, it must be completely visible and accessible.
Visitors should always have access to key information about what to do next, regardless of the page they’re on. Don’t bury your call-to-action at the bottom of your pages or in a section that’s hard to find. Keep it distinctly available. You call-to-action is a place to avoid clutter; the simpler the instruction, the more likely it is to succeed. Make it clear what you want your visitors to do and make it easy for them to do it.
Have a Responsive Design
Is your site mobile-friendly? Does it adapt to different browser sizes? Your answer to both of these questions should be, “yes.” In today’s technologically advanced world, there isn’t a single browser, device or platform that people are using to browse the web. Instead, there are too many to count and the numbers only continue to grow. Therefore, it’s crucial that your site functions properly on whatever people are using to view it. Don’t risk losing visitors because your site didn’t work on their tablets or smart phones. Make it work for everyone with a responsive design. Doing this will improve user experience and increase the average time spent on your site.
Use Professional Photos
Unless you’ve mastered the art of photography, hiring a professional photographer is a great investment for your business. The photos on your website are a critical aspect of how people will interpret your brand. If people see poor quality photos, they might assume your business is poor quality, too. Don’t risk it. Photos should be eye-catching and relevant while eliciting an emotional response from your visitors.
Choose the Right Colors and Fonts
When choosing the design aspects of your site, such as color and font, it’s important to be consistent. If your other marketing materials have a certain color or font scheme, stick with that. If not, choose a simple arrangement of colors and fonts that are unique to your business and easy on the eye. Your ultimate goal is to use your design to further enhance your brand, and straying away from a steady pattern of elements will distract visitors from your businesses key message.
Keep Navigation Simple
Although there are many aspects of your West Palm Beach web design that should be unique from other sites in the area, navigation isn’t one of them. It’s important that your visitors can move around your site in a quick and easy manner. Otherwise, they might become frustrated and leave. Most people have a general idea of how to navigate the average website, so it’s best to stick to basic navigation styles.
Looking for Some Help With Your West Palm Beach Web Design?
If you would prefer to have a professional work on your site for you, contact Digital Resource today! We are an internet marketing agency in West Palm Beach that would love to help your business grow! Connect with us online or call (561) 429-2585.
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.