Regardless of the size of your business, it is important that you are creating an SEO audit. An SEO audit evaluates how well your website is performing on search engines. It is crucial that you are completing an SEO audit that tells you what needs to be changed with your current SEO strategy.
Tips to Include in Your Audit:
1. Google Penalties
For starters, you need to check if your website has been penalized by Google. If you have a Google search console, the ‘Manual Action’ tab will alert you if your site has been penalized. For instance, a website may be penalized if you have ‘thin content’. Accordingly, you should go to the on-page SEO tab to improve content or adjust redirect links.
2. Technical SEO
Moreover, technical SEO focuses on how well your keywords rank, loading speed, mobile usability, security, and more. You need to make sure that you are using SEO friendly URLs that are enabling menus and system administrator technicalities.
3. On-Page/Off-Page SEO
In addition, your on-page and off-page SEO needs to incorporate essential elements. On-page SEO measures keywords that are directly on your website. Off-page SEO tracks backlinks that lead to your website.
Therefore, an SEO audit picks up on the number of keywords saturated for both SEO types. If you are penalized, try adding more SEO within your image text and blog pages.
4. Social Media
Lastly, social media affects your SEO indirectly and directly. If you incorporate backlinks on your social media pages, this will directly improve off-page SEO. Your SEO will be indirectly affected by directing organic traffic to search for your company.
Do You Need a Top SEO Company?
Lastly, we are your leading experts to provide you with SEO services to boost visibility. In effect, it is important that you are taking advantage of SEO audits so you can make the necessary changes to your campaign. Visit us today for an instant SEO scan!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.