When your business began considering what types of marketing to choose, I’m sure you were overwhelmed with many questions. Is this necessary? What will my budget allow? Who should I trust? And most importantly, what type of marketing will give me the largest return on investment? Traditional and digital marketing are very different tools. Previously, traditional marketing took the form of newspapers, television commercials, billboards and the like. Now because of the internet age we found ourselves in, marketing has gone digital. Creating a viable marketing strategy requires an understanding of how your business would like to progress with these changes. As well, you need a clear understanding of the benefits of both types of marketing to make an educated decision.
What is the Difference Between Traditional and Digital Marketing?
Thinking of ways to improve your business strategy is not an easy task. Your business has probably considered the shift to digital marketing at some point, but why? Let’s break down what traditional and digital marketing are to see understand the transition.
Traditional Marketing, Older Isn’t Always Wiser
The goal of marketing is to build a brand you want to sell, and get the word out so others will buy. The most efficient way of doing so will prosper, and that is why we have seen a shift from old school to new. Traditionally, marketing utilized the resources available such as flyers in mailboxes, TV and radio ads. While these marketing techniques ensured the local audience was receiving the message, they did little to foster a healthy relationship between business and customers.
Traditional marketing focused on providing information that the brand exists, rather than any actual interaction between the public and brand. Printing content became overwhelmingly costly, and soon only large businesses with a healthy marketing budget could take advantage of these tools. The inability to measure the value of the campaign further hindered the effectiveness of traditional marketing. Fortunately, things have changed, and a more efficient outlet of marketing emerged.
Digital Marketing, New Kid on the Block
Understandably, when the Internet became a resource for research, marketing went digital. With the way the internet has grown, we have seen digital marketing grown into an irresistible tool that levels the playing field for small and large businesses alike. Harnessing the power of search engines, building connections with authorities in your industry through link building, and social media are just a few aspects digital marketing can offer. A key objective of digital marketing is the ability to engage with customers, and allow them to interact back with your brand. When your audience feels connected to your business, you are nurturing brand loyalty. Through digital outlets, your content and message can be received by an endless audience for very little cost.
A major benefit from digital marketing is the ability to track and measure the progress of your efforts. Mapping your marketing strategy allows you to quantify the opportunities you missed, assess why, and refocus efforts accordingly. Evaluating your campaign will allow you to answer basic questions on effectiveness but also critically look at post measurement plans. Doing so will keep your marketing strategy aligned with your business goals.
Adjusting your marketing strategy can seem like an unnecessary and overwhelming idea, but it is becoming critical to businesses survival. Digital marketing has amazing potential to benefit your business, but without speaking with a professional you will never know how much this can help. With the right company guiding you through the process, your business can directly see the benefit of digital marketing. Call Digital Resource, or visit us online for more information about how we can support your business today!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.