Twitter Update: How to Maximize the 140-Character Limit

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A new Twitter update has been announced. Within the next few months, usernames, quoted tweets, photos, and other media attachments will no longer count towards a tweet’s 140-character limit. While similar changes have been rumored for a while, this specific Twitter update was made official this past week.

Co-Founder and CEO Jack Dorsey stated, “It doesn’t make sense to anyone. People have had to work around it. That just looks ugly, and it’s confusing.” Twitter hopes that these new changes will help people engage more and meaningfully.

new twitter update

Unlike recent Facebook and Instagram updates, this Twitter update has been greeted with open arms. It enables both individual users and businesses to utilize this social media platform more efficiently and effectively. Below we outlined exactly how you can maximize the 140-character limit thanks to the new Twitter update.

Media Attachments in Tweets

The new Twitter update lets you include attachments such as photos, GIFs, videos, polls, or Quote Tweets without it counting as characters. This creates the ability to add highly engaging media attachments without sacrificing any characters. You will never have to choose between media attachments and context again. It is important to note, however, that links will still count towards the character limit.

@Replies on Twitter

When replying to tweets, @names will no longer count toward characters. This will make having conversations and interacting with followers on Twitters so much simpler. You can continue a dialogue without sacrificing the quality of the tweet due to not enough room. No longer will replies in chains with several people get increasingly shorter until the discussion dies off.twitter update replies

Goodbye to .@replies

The Twitter update will also simplify the rules for tweets that start with a username. Currently, your directed tweets start with .@username and can only be seen by people who follow both you and the person you’re tweeting at. With this new update, you can drop the period (just @username). This allows you to reach everyone, despite it being directed at a single user.

Retweet and Quote Yourself

Tweets have a short lifespan. Luckily now, you can easily push that tweet back out for all of your followers to see (again) just by retweeting. You also have the ability to re-push an older message and add new context to it with Quote Tweets. These new features are perfect for giving great tweets a second chance.


Over the years, Twitter has made various small changes to how the network functioned. None have been as major as this one. The new Twitter update has the potential to have a significant impact on tweets.  If you have any more questions about the new Twitter update and how it can be used to benefit your business, contact us! We are a digital marketing agency in West Palm Beach that can help your business grow its social media presence! Get a FREE social media marketing analysis today!

Christine is a multi-talented specialist at Digital Resource. Having a degree in history and communications from Rollins College, Christine brings a unique set of ideas into the world of marketing. Her past experiences of handling various social media, research, writing, editing, and promotional tasks prove that her skills are extremely valuable. Christine loves helping dream clients utilize the constantly growing digital frontier.

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