The year is coming to an end so what more perfect time to improve your social media strategy for the upcoming year!? As social media is always changing, a new and improved social media strategy is crucial if you want it to be successful. If you want to see more engagement on posts, more followers, more leads, and other benefits from social media then you NEED to update your social media in 2017. Check out these tips from our internet marketing company if your ready to take control of the new year with an updated social media strategy!
Focus on Content
When it comes to content, there are a lot of important factors companies need to consider. What type of content? How often to post content? When to post content? These are all important questions to consider when revamping your social media strategy in 2017. The best type of content to begin to incorporate into your social media in 2017 is video. Everyday, the amount of videos shared on Facebook continuous to increase. More and more people are watching more seconds of video each day. Video will account for 80% of internet traffic by 2019, so to not take advantage of this would be a mistake.
Not only should you begin to incorporate more video into your strategy, but you should also create a plan. Include things in your plan like what time of day you’re going to post and how often. Because of Facebook’s algorithm, you should focus on quality over quantity. So instead of posting a ton of very average content, it’s better to post less but with amazing content. This will get you more likes, comments, and shares and help boost your post to the top of people’s News Feeds. The social media world is getting more and more competitive, so keep that in mind when considering what content you want to post!
Install the Facebook Ad Pixel
If you’re not familiar with the Facebook Ad Pixel, 2017 is the time to introduce it into your strategy. This pixel reports conversions and allows you to build and track audiences for your Facebook Ads. By using the Facebook Pixel and tracking conversions, you are better able to optimize your ads for your audience. With the advanced skills of the pixel, you will be able to get valuable insights about your audience. Therefore, you will be better able to optimize your ad for the best results at the lowest cost possible.
Start 2017 with a whole new set of social media marketing goals! By setting goals, your company will be able to better tell what is working and what is not. If your social media isn’t where you would like it to be at a certain time, then you know it’s time to try a different approach. Social media analytics and insights are great tools to use. These can help you measure your results and help you see if you’re meeting your goals. Also, setting goals will help motivate your team to work harder and reach those goals!
Update Your Social Media in 2017 with an Internet Marketing Company
The last thing you can do to update your social media in 2017 is to hire an internet marketing company, like us! With our team of experts, you’re sure to see the results from your social media that you would like too! Contact our West Palm Beach social media marketing company at 561-429-2585 or connect with us online today! We look forward to helping you grow your business through the internet!
Jenna graduated with a marketing degree from the University of Alabama and has a tremendous amount of knowledge and marketing experience from her schooling and internship programs. Having handled many clients on numerous occasions, she is customer service oriented and provides assistance in a professional and friendly manner.