97% of businesses use social media to reach their target audience
People are spending 20% more time in apps daily due to the COVID-19 quarantine
55% of adults in the US are getting Coronavirus news from social media
In a world being rocked by quarantine and social distancing, people are looking to online sources for news, e-commerce, and entertainment. Smaller local businesses have been having a hard time, being forced to close their doors and losing the daily foot traffic that would typically bring awareness to their stores and offices.
So what’s the solution? How can you stay connected with your customer base and keep your brand staying relevant throughout COVID-19 closures?
Since the world is going digital, social media is turning out to be the best tool for businesses, not just to communicate, but also to gain new customers. That said, we’re going to break down why updating your social media right now can make or break your business.
Why You Should Be Using Social Media
People are spending 20% more of their time in apps daily while under quarantine. They’re looking for credible news, to shop online, or just for something to entertain them while they’re stuck at home.
Social media is especially vital for businesses to take advantage of, especially in these objectives laid out by Twitter:
Updating Your Customers: keep your customer base in the loop on what’s happening with your business. Whether it’s revised hours of operation, temporary closure, or a transition to virtual services, mobile apps, or deliveries.
Being Transparent: it’s best to be honest about what your company is going through while still soothing fears and anxieties about how things may change moving forward. Being transparent boosts your credibility with your target audience—people are more likely to trust a brand that’s reputable and honest.
Providing Entertainment: people want something to occupy their attention and distract them from the extra time on their hands. If you can do that, then you’re keeping your brand relevant and spreading awareness.
Giving Helpful Resources: safety tips, step-by-step guides, tutorials, courses, demonstrations—all of these qualify as helpful resources for people to be productive, and actually gain some insights to enrich their lives.
How Updating Your Social Media Right Now Can Impact Your Business
All the reasons social media works for marketing your business is why it can also make or break your business right now.
People have been spreading “fake news,” whether intentionally or unintentionally. Some social platforms have been taking down posts about COVID-19 and marking them as spam. That’s why it’s so important to get your facts straight and use credible sources before you post.
But for the most part, social media can be the solution your business needs right now, and here’s why:
You Can Increase Brand Awareness
One of the biggest perks of social media efforts is that it allows you to reach more people than you ever thought possible. Certainly more than you could with traditional marketing strategies.
With the help of strategic paid advertising, like Facebook ads, you can give key posts a boost with a campaign dedicated to creating more followers and gaining new leads. Social media will also allow you to maintain your visibility, even in uncertain times like this.
Connect Effectively with Your Target Audience
There’s little more powerful digital content than visual multimedia combined with written copy. Memes, graphics, video—it’s the way people communicate in the digital world, and in popular culture.
Putting out valuable and engaging social content framed with your branding should directly focus on your target audience. This can help you build brand loyalty, your credibility as a business, and connect on the highest level with your existing customer base!
Compete with Your Competitors
Everyone’s going digital, which means you know for sure your competitors are doing it. Even if they aren’t, that just means you’ll be one giant step ahead of the game.
Be sure to take a look at what the competitors in your industry are doing. You can get a sense of what’s working—what they’re doing well—and what’s not working for them. Are they taking advantage of certain trends and social media features? There are always new updates going on for social platforms, so be sure to check out what could work best for your business out of these:
Provide Great Customer Service
Social media makes for an excellent customer service tool. If you’ve seen what a live chat feature can do for your website, then instant messaging and answering comments can do the same for you on social!
You can reply directly to mentions, comments, and other engagements to make sure questions and concerns are answered. If you get a complaint, this is the time to exercise professionalism and make sure their needs are addressed.
Even if you can’t do much to help (i.e. offer a refund or reship a product), make sure they know that their negative experience will be used as a training tool for future customer service.
Help Generate New Leads
Everyone’s struggling to retain their business from forced closures, let alone generate new leads. Social media provides an outlet to do just that! With so many people using social media as a portal for e-commerce, it’s the perfect opportunity to direct online users back to your website for deals on your products and services. Offering incentives, like discounts and free trials, can definitely help you seal the deal and make sales.
Want to Grow Your Customer Base with Social Media Marketing?
Updating your social media can directly impact your business, for better or worse. We maintain that social media marketing can be an excellent tool for reaching and expanding your target audience, as well as connecting with your existing customer base.
If you need some help coming up with the best ways to use social media for your business, Digital Resource specializes in dynamic content creation and management for all of your social channels. Contact us today to learn more about how we can help you!
Alexandra is a content specialist, graduated with a Bachelor's degree in English from Palm Beach Atlantic University. She has a passion for literature and writing, and has extensive experience in content writing for digital marketing.
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