Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.
86% of business professionals prefer to use email when communicating for business purposes.
56 percent of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian.
Getting your hands on someone’s email address is a great privilege but getting that person to open an email can be a challenging one. Achieving customer engagement with email marketing is one of the biggest challenges that marketers are facing right now. When sending out emails on your targeted list, every detail must be thoroughly put through in order to get engagement. If you draft your email with a bad subject line, people won’t open the email and it might end up in the trash or spam folder immediately. How could you get your customers to engage in your email or weekly newsletters and turn them into potential customers?
Keep Your Headlines Short But On Point
If your email subject doesn’t provoke curiosity to your readers, you won’t be able to get their attention to open your email. Keep in mind that your headline is the most crucial aspect of an email to attract the attention of your readers. Don’t use wordy headlines that will eventually just bore out the person receiving it. The first few words of your email should also provoke your reader’s interest, and this is a key part of an email message. This is very important because email programs nowadays include an email preview. If you throw in a lousy first line that will definitely show in the preview, you’re not going to get any engagement from your readers.
The Importance of Your Email Content and Call-to-Action (CTA)
Not all of us have too much time on our hands to read every email that comes into our inbox. That’s something you have to keep in mind when creating your email message. Keep the email message short. Long email messages won’t help you reach your goal in driving people to read your content. Give your readers a sense of urgency to take action.
If you are featuring new products, keep the message short and to the point and make your readers know that they only have 3 days left for the free shipping offer for Father’s Day and you want them to order now. If you are executing your email strategies correctly, it should be effective. Just don’t send out the same type of email every day or every week as it will eventually become less effective.
Knowing the Positive and Negative Email Marketing Engagement Metrics
Email marketing engagement affects your email deliverability as it determines if your emails have reached your subscribers’ inboxes. Email service providers such as Outlook.com, Yahoo, Comcast, Gmail, and AOL uses custom algorithms to measure email engagement. Here are some major email engagement metrics that you can use as key performance indicators in determining whether or not your email has reached and are successfully engaging your subscribers:
Negative Engagement Metrics:
Deleting Your Email Without Opening – The number of subscribers who immediately deletes your emails before opening them
Spam Rate – The number of subscribers who mark your emails as spam even before reading them
Unsubscribe Rate – The number of subscribers who click the Unsubscribe button on your emails
Positive Engagement Metrics:
Clicks – The number of subscribers who click links in your emails
Email Open Rate – Your email will only be considered as “opened” if the images are downloaded by your subscribers who have their email images turned off automatically.
This Is Not Spam Data – When subscribers indicate they want to continuously receive your emails by clicking the “This Is Not Spam” link
Saving Emails to Folders – When subscribers move your email from the inbox to a primary folder
Basic Tips to Encourage Your Subscribers to Engage with Your Emails
Make sure that your subject line conveys the value in your email message and is relevant to your reader’s needs. Your email content and offers should be personalized according to your subscriber’s preference. Personalization is one of the most crucial strategies to keep your subscribers to open and engage with your emails. As with personalization, always address your customers/subscribers by their first names in the subject line and email message.
In addition to addressing your customers/subscribers by their first names, you should also segment your email lists based on factors such as purchase history, demographics, website browsing behavior, and geographies. This will help you maximize the relevance of your email content and offers for each respective subscriber. Compared to one-size-fits-all email campaigns, segmentation can increase your email marketing campaign revenue by 760%.
You must also pay attention to how your call to action is placed. Can your subscribers easily see the button copy and does it motivate a click? Does it give your subscribers a sense of urgency to take action to your offer? Remember that your CTA’s are the entrance to your sales funnel, and this can also contribute to how your marketing campaign would turn out.
Why Optimize for Mobile
Using responsive design to optimize your emails for mobile pays off. It can significantly impact on driving email conversions by 70% increase rates. Responsive designs provide optimal viewing for your subscribers across various platforms and screens.
The Relevance of Email Automation
Marketing automation combines software and strategy to help you create more personalized and targeted email campaigns. Dynamic content, personalization, and A/B testing are just a few automation features that you can utilize to help boost email engagement.
Email Marketing Tips You Should Be Using Right Now
Start collecting emails and build your lists by setting up your landing page
Set up an autoresponder for anyone who signs up to your landing page and begins to communicate regularly
Make sure your product is desirable that would make people be really excited about. If your product is terrible, emails won’t work, and your efforts will be gone for nothing.
Create a community and get your Facebook and other social media pages set up and start promoting them. Ask questions and engage with your audience and build relationships with your community. Figure out what they’re looking for in a product, start working on that, and share updates with your audience to get them excited on what you’re working on.
How We Can Help You Improve Your Marketing Campaign?
Acquiring new customers and keeping them engaged through emails require patience, experimentation, and commitment to identify what works and what doesn’t. If you think your emails could do an even better job, our Digital Resource team can help you improve your email marketing ROI and email engagement metrics. Contact us to learn more about our services and how we can improve your marketing efforts today.
81% of U.S. users have at least one account on social media, and over 50% have more than one. More than 80 million small businesses have Facebook Pages. Instagram ads can potentially reach over 849 million users. Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth […]
69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]