When most people think of social media, they think of Facebook. With over one billion users a month, it is easy to see why having a presence on this social media site is important. Facebook provides the opportunity for your veterinary clinic to showcase what your practice will deliver to patients. What is more important than the page itself, is what you are posting on it. You want to post content that is engaging and will receive many comments and shares. The more attention your post receives, the more likely it will show up on others newsfeeds. If you aren’t sure what type of vet Facebook posts will work best, we have some recommendations to get you started!
Vet Facebook Posts Tips
Tell a Patient Story
Every pet enthusiast loves to hear animal success stories. Take this opportunity to tap into people’s emotions and tell users about your clinic’s own success stories. Pet parents, like veterinarian professionals, are very caring and will be drawn to posts like these. You will be surprised by how many nice comments, words of support, and shares these stories will receive. Get your vet techs involved by documenting cases, with the pet owner’s permission of course. Try to keep followers up to date with current stories. This will keep them checking back to your page and posts and will generate a lot of response. Include pictures of the animal in posts because posts with photos receive 93% more engagement than those that do not.
A great way to boost your veterinary clinic’s Facebook reach is through comments. By asking your followers questions, you will recieve just that! Post pictures of unique animals and ask people what type of breed it is or what they think of the animal to provoke comments. Another idea is to ask clients their plans for the weekend and what they plan to do with their pet. Ask clients to post pictures and videos with their pets and to tag the veterinary office in their posts. Every pet parent believes their animal is the cutest one of all, so many will be more than willing to share their photos.
Customer testimonials are always a great marketing tool for your veterinary clinic. Not only do you not have to do the work by creating a post, but you have others raving about your clinic for you. Pet parents are more inclined to listen to current clients feedback since every clinic will say that they are the best. All you have to do is ask satisfied customers to share their experiences and thoughts and voilà! You can share customer testimonials not only on Facebook posts, but also on your website, or other social media sites.
Infographics for Pet Needs
People love infographics because they provide both text and visual content. They are quick and easy to read. For a great vet Facebook post, your clinic can create an infographic that focuses on pet needs and health care. It is important to provide quality information with your Facebook followers. Posting infographics that include statistics about different health issues, pets and their owners, or veterinary careers will also engage followers. Infographics are highly interactive and attract users, so make sure to include them in your vet Facebook posts to keep followers interested.
Social media for your veterinary clinic can be extremely beneficial, if you use each platform to its full potential. With these ideas you are sure to see an increase in engagement on your vet Facebook posts, so get started today! If you need help with creating vet Facebook posts, our team of online marketing experts would love to help you! Connect with us online for a free online marketing analysis or call us at (561) 429-2585 today!